Trubar makes vegan protein bars and protein powders using clean, organic ingredients.

It’s too often that we find ourselves standing in the grocery store aisle, in a frantic dilemma of having to choose between something good-tasting and good-for-you. After what felt like a lifelong quest for clean snacks that satisfy my seemingly untamable sweet tooth, I stopped looking around and looked at myself.”

Inspired by the indulgence of dessert and passionate about plant-based ingredients, TRUBRANDS products are the first-of-its-kind to blur the lines between healthy and delicious.



Erica Groussman

Food

Trubar earns strong reviews as a vegan protein bar that tastes indulgent and satisfies hunger, with soft, chewy textures and standout flavors like Daydreaming About Donuts, Oh Oh Cookie Dough, and Smother Fudger Peanut Butter. Reviews also flag downsides—many find the bars overly sweet with occasional artificial aftertaste and chalkiness, some note dense or gummy textures and small size—making flavor selection key for enjoyment.

Trubar

Strawberry Shorty Got Cake

Oh Oh Cookie Dough

Saltylicious Almond Love 

Get in my Belly, PB & Jelly

Daydreaming About Donuts

Smother Fudger Peanut Butter

Health & Wellness

Snacks & candy

Smother Fudger Peanut Butter Protein Bars

Daydreaming About Donuts Nutrition Protein Bars

Plant Based Protein Bar, 16 Pack

Shake It, Bake It, Birthday Cake It Protein Bar 50g

Sweet & Dreamy, Cookies & Creamy

New! Variety Pack: Founder Favorites

Plant Based Protein Bar, 1.76 oz (50 g) Each

KiDS - Fudge-Tastic Brownie

KiDS - Iced Oatmeal Blast Bar

Trubar products