4.5
93% of reviewers would recommend to a friend
The Ordinary
4.5 • 2,520 Reviews
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4.5
93% of reviewers would recommend to a friend
The Ordinary earns strong reviews as effective, ingredient-forward skincare that improves texture, hydration, acne, and clarity—standouts include Niacinamide 10% + Zinc 1%, Hyaluronic Acid 2% + B5, Glycolic Acid 7% Toning Solution, AHA 30% + BHA 2% Peeling Solution, and Squalane Cleanser—while minimalist packaging appeals. Reviews also flag downsides: some formulas feel sticky or pill, actives can be harsh or confusing to layer, certain products (retinols, vitamin C, hair care) underperform for some, and a few report irritation or breakouts.
AI summary based on Thingtesting reviews
Customer service was stellar. I had someone walk me through all of my skin's needs and personally pull and adjust my shopping cart to tell me the items that would work best for my needs. 10/10... That said, I'm just not a fan of the products that much. Price is right. Results are underwhelming. Face feels sticky after using serums and moisturizers.
Their retinol is a staple in my skin routine. Great products that work, are super affordable, simple but functional packaging.
3y ago
my wife buys this and I use it. Great stuff.
I like the products from the ordinary. they are good but the simplicity of the products means you have to do a lot of additional research to understand how to use them. i personally don't like to have active ingredients in clear containers in case it affects the product. and restocks can take a long time such as the wait time for the lash serums.
I really wanted to love this brand and have purchased a few of their products. However... their niacinamide serum gave me acne and clogged my pores -it's unfortunately comedogenic. Their azelaic acid suspension also didn't have any positive effect on my skin.
i’ve tried their Hyaluronic acid moisturizer and their serum of if as well as the niacinamide serum. i have more sensitive, dry skin so i thought that these would be okay for my skin but I think they’re too harsh for my skin. the niacinamide especially gave me little bumps and textures. however, i love that they’re affordable and it works great for others.
The ordinary is exactly what the name says, ordinary. I feel like the amount of research I have to do into each product to understand what it does negates the lower price.
After using their multi-peptide lash and brow serum for two weeks twice a day, I am noticing longer lashes! The price seemed like a lot for the amount of product, but after looking. at other lash growth serums it seemed much more reasonable. The product does sting when it drips past my lash line and makes its way into my eye, but nothing severe. After my positive experience with lash serum, I've gone out and purchased their hair density serum, and cleanser. Fingers-crossed these product work just as well!
I LOVE all the oils they carry. Super reasonably priced. Their retinol is A1 for the price. The azelaic acid worked wonders to clear up my boyfriend's bacne.
Thank you thank you thank you for not charging an arm and a leg for essential skin products! I religiously purchase Hyaluronic acid and Glycolic acid and they keep my skin in check and hydrated! I recently purchased the B oil, thinking it was Bakuchiol, but my goodness, it smelled like raw seaweed floating in the ocean. I feel that it does my skin good but I could not for the life of me stand the smell. I should have done more research about it thought so that is definitely a user error.
3y ago
Great, affordable skincare that is transparent about ingredients and their effects. Great for someone who knows what they are looking for in their skincare!
I've only tried the niacinamide serum and I love it!
AMAZING. The products are affordable and actually work. Love the BHA mask. Leaves you so soft!
I don't feel like I've had a ton of luck with The Ordinary products. Currently, I'm using the Vitamin C serum and haven't noticed much of a difference. I have combo skin that leans more acneic, especially around and my cycle. The affordability of products definitely makes them worth exploring -- especially for those trying to get their feet wet in the skincare arena. Just hasn't been a hit for me!
You’ll have to try the products to see what works for you. But the ones that work WORK. And for such an affordable price? You really can’t beat it. Easily accessible too.
Avid user of The Ordinary's retinol with squalene. Very affordable product; works well and doesn't dry out my skin. Will mention that the product expire after 3ish months, so I typically can't make it through my small bottle by then.
I have used their face serum and love them. They leave my face feeling hydrated, smooth and feeling fresh.
Low cost, highly effective- the only caveat is you definitely need to KNOW skincare, because some of the ordinary’s products are very high concentrations and you risk damaging your skin barrier if you don’t know what you need
I love the brands commitment to keeping prices as low as they can. I have a few staples like the hyaluronic acid and squalene that have done great for my skin.
the exfoliators are AMAZING and incredibly gentle. The best thing for my sensitive skin!