4.5
93% of reviewers would recommend to a friend
The Ordinary
4.5 • 2,505 Reviews
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4.5
93% of reviewers would recommend to a friend
The Ordinary earns strong reviews for being effective and ingredient-focused: many users report clearer, smoother, more hydrated skin from staples like Niacinamide 10% + Zinc 1%, Hyaluronic Acid 2% + B5, Glycolic Acid 7% Toning Solution, and the AHA 30% + BHA 2% Peeling Solution. Reviews also flag weaknesses: some formulas feel sticky or pill, certain actives (retinoids, vitamin C, high-percentage acids) can irritate or be too harsh, results can be hit-or-miss by product or skin type, and the range can be confusing without research.
AI summary based on Thingtesting reviews
This is a great price point to try new products. I think the most difficult thing is knowing what your skin actually needs and would be helpful to have a curated selection for each skin type. I’ve used the caffeine eye cream but didn’t really notice any improvement.
3y ago
Love this brand and all of their products. So many different options depending on your needs. I have bought the glycolic acid many times.
Honestly so good. Helped with acne which was nice. However some of their skincare doesnt tell you that it can damage the skin barrier so be careful.
Good inexpensive skincare if you’re trying to stay on a budget. They were the first of their kind with targeted ingredients at affordable prices. I do admit though they need better warnings or guidance on what to use if you’re a beginner and how. I used their vitamin C for a bit and I swear it was burning my skin.
3y ago
I would buy again!
3y ago
I love their products. Their prices are just right, they’re great quality and they work. I have pretty sensitive skin so I can’t use products that have perfume in them, and their products are fragrance free. Love that
Every product is amazing, but I especially love the glycolic acid! It’s great for underarms to help eliminate odor, and as a toner for my nighttime skincare routine! For $10, the bottle lasts forever and is comparable to pricier products!
Big fan of the ordinary, I've used their products for a few years. I'm currently using the caffeine eye serum and the Niacinamide serum daily and am liking both, especially the serum! I noticed effects within a week. I've also liked the squalane and rosehip oils and vitamin C serum in the past. Super affordable, good customer service, good products. Recommend!
like how the brand educates the users of the active ingredients and it is affordable. just did not see the expected results. would go with traditional formulated skincare products
Loveeeee the ordinary! Super affordable and quality products. I use their hyaluronic acid and niacinamide religiously. I also love that they’re accesible at Ulta and Target for the times I can’t wait for shipping.
I love every product I have tried from the ordinary. All very effective and great price points
Amazing price point but products can be hit or miss. My favorites are the Glycolic Acid and the Natural Moisturizer + HA. I would do your research thoroughly before trying to build a skincare routine with just the Ordinary because its very easy to destroy your moisture barrier.
Hit or miss with some products, their price point is one you truly can’t beat.
I love the Ordinary products for their ingredients and price point. It makes trying new things super accessible and you don’t feel bad if it’s not what you expect.
I’m a licensed esthetician, and I have tried what seems like every skincare brand under the sun. And I’m always looking for products to recommend to my clients, friends and family, that are both affordable and effective. When I tried Ordinary for the first time I was shocked by the quality of their products. Not only are their products high quality, but they are easy to use, which is another concern of mine when recommending skincare. A good skincare regimen needs to be easily replicated. I love how straightforward their instructions are, in terms of informing the user of the order of use. As well as the simplicity of their ingredients they incorporate. I’m also always looking for sustainability in brands that I support, and the Ordinary is very mindful of their packaging and shipping practices. Overall it is a wonderful brand that I will continue to use and recommend to everyone.
3y ago
The BEST skincare line. As someone who has struggled with acne for years, The Ordinary is the only skincare brand that has consistently worked as a preventative and solution for my skin. A major plus is that they are super inexpensive compared to other beauty products!
Extremely affordable skin care. I love the descriptions and instructions online that make skincare a lot more accessible.
Great value for a premium product. I regularly use their Hyaluronic Acid and Natural Moisturizer and both feel great.
Love everything I've tried from this brand, all vegan and cruelty-free and actual fair prices.
Really great price point and concept but I've tried several of their products, and I just don't see any results.