The Ordinary reviews and discussion

Do you need high quality skincare at a drugstore price? Look no further than The Ordinary!!! Their formulas are incredible and their pricing is absolutely amazing!!! It’s actually more affordable than most drugstore brands and more reliable and effective than many high end brands! I love their glycolic acid toner and AHA serum.

great products. not too expensive and accurate for my skin type.

helps my skin and is a part of my routine.

Love the idea of this company, the products are great and have good effects on my skin. However I would love to see a switch to more sustainable packaging. I also believe they need to have clearer advice about how to use the products so people do not damage their skin.

I love The Ordinary hylauronic acid serum. It improved my skin texture and is in affordable, quality product for everyone.

i use this shit every day!!!! it makes my skin feel soo good and clean i love it

I really like The Ordinary and their business model. They sell skincare at a fraction of the price as the majority of their competitors. I also enjoy the wide range of products they offer.

The hyaluronic acid is phenomenal and at a great price point. I have my Mom and MIL hooked. Both are repeat buyers and will continue to purchase. Luxury feel, not luxury price.

I am IN LOVE with this brand! It's great seeing such quality skincare being offered at such an affordable price. I continuously buy the Niacinamide & Zinc serum - it has changed my skin for the better! There are so many other products from this brand I have yet to try. 10/10!

Honestly worth the hype. Where else can you find straightforward skincare products with transparent ingredients at actually affordable prices?? I've bought & used up the rose hip oil many many times over. It's the best at night to wake up hydrated & glowing. I've tried many products, but that's the one I keep coming back for. So many competitors have similar face oils for 6x the price, so imo why bother.

Rating: 4.5/5 Pros: Affordable Pricing: One of The Ordinary's most prominent advantages is its incredibly affordable pricing for skincare products containing active ingredients that are often found in much pricier alternatives. This makes effective skincare accessible to a wider range of consumers. Transparency in Formulations: The brand is renowned for its transparency regarding ingredients and formulations. Each product clearly lists its active ingredients and their concentrations, allowing consumers to make informed choices based on their skincare needs. Focused on Science: The Ordinary emphasizes a science-driven approach to skincare, focusing on ingredients that have been scientifically proven to be effective. This appeals to consumers seeking evidence-based solutions. Variety of Active Ingredients: The brand offers a diverse range of skincare ingredients, allowing customers to customize their routines to address specific concerns such as acne, hyperpigmentation, aging, and more. Minimalistic Packaging: The Ordinary's packaging is straightforward and minimalist, which contributes to keeping costs low. Additionally, the simple packaging design aligns with the brand's no-nonsense approach. Cons: Lack of Formulation Guidance: While transparency is a strength, some customers might find the wide array of products and concentrations overwhelming. The brand doesn't offer extensive guidance on how to combine products, potentially leading to confusion or incorrect usage. Texture and Experience: Some of The Ordinary's products might have textural issues or lack the elegant feel of more luxurious skincare brands. This can be a minor inconvenience for consumers who value sensorial experiences in their skincare routine. Incompatibility with Other Products: Given the brand's focus on potent active ingredients, some products might not be compatible with certain other skincare products. Users need to be cautious when incorporating The Ordinary products into their existing routines. Limited Branding and Marketing: The Ordinary's straightforward approach to branding might not resonate with consumers who are drawn to more aesthetically pleasing or emotionally resonant packaging and marketing. Final Thoughts: The Ordinary has revolutionized the skincare industry by offering high-quality, science-backed skincare products at affordable prices. Its transparency, focus on proven ingredients, and minimalist approach to packaging are admirable. However, the sheer variety of products might be daunting for beginners, and some individuals might miss the luxurious textures associated with higher-end brands. If you're willing to put in the effort to research and customize your skincare routine based on your specific needs, The Ordinary offers an excellent opportunity to access effective skincare solutions without breaking the bank. Just remember to approach the brand with a willingness to learn and experiment to find the best products for your skin.

The Ordinary is a skincare revelation. Their straightforward, affordable approach to potent ingredients is a game-changer. With no-frills packaging and a focus on proven formulations, it's a go-to for effective solutions without the hefty price tag. Perfect for skincare enthusiasts who value simplicity and results.

The serums are to die for. Same formula as the crazy expensive ones for so much more affordable. I swear by the niacinamide & hyaluronic acid!

I've used some of their products and helped me alot with maintaining my skin!

I have purchased several skin care items are the ordinary including the BHA serum and Nicinamide serum. But each of the products had been just okay. I did not see a significant change and I though the serums were too oily and did not absorb into my face well. I have friends that really liked the products so it could be that the items were just not for me , but given the price and accessibility that could be worth a try.

I love this brand especially love the price. My teenage daughter also loves it due to its price and swears it works just as well as the more expensive products. There is such a variety of available products and can be found at Ulta and Target where we frequently shop.

My friend first turned me on to the ordinary. As someone who is not a big skin care person, I was intimidated at first to check it out. But the website is super user friendly and even has an optional quiz you can take to help determine the best products for you. Their stuff is high quality and I love their mission. I have been getting so many compliments on my glowing skin! Highly recommend.

Such a great brand, everythings cheap and affordable and it works.

Their moisturizer is great to keep face healthy! Would recommend every time.

I use the Azelaic Acid Suspension cream and it has really helped reduce blemishes and skin texture. I use it every day!