The Ordinary reviews and discussion

4.5

93% of reviewers would recommend to a friend

Reviews mention

  • Effective acne-clearing serums
  • Noticeably brighter, smoother skin
  • Minimalist, clinical formulations
  • Clear, straightforward labeling
  • Sticky serum textures
  • Potential irritation from actives
  • Hit-or-miss product efficacy
  • Confusing product naming

The Ordinary earns strong reviews for effective, ingredient-forward skincare that improves texture, hydration, acne, and glow—with standouts like Niacinamide 10% + Zinc 1%, Hyaluronic Acid 2% + B5, Glycolic Acid 7% Toning Solution, and the AHA 30% + BHA 2% Peeling Solution. Reviews also flag weaknesses: some formulas feel sticky, can pill or irritate sensitive skin, high actives may overwhelm newbies, results can be hit-or-miss, and product naming/usage can be confusing.

AI summary based on Thingtesting reviews

2,516 reviews and posts

  • Good products at great prices. A little confusing if you're not really well versed in single actives in skin care. Definitely a learning curve.

  • The Ordinary products are great at first glance and are at an incredible price point. However, the products could be easily misused as they don’t provide a lot of direction or clarity on use.

  • I use the niacinamide almost every morning, love how cheap and simple it is and it makes a different in my skin. Definitely helps prevent breakouts, but have to use with sunscreen

  • Great products at a great price point. There isn't much more to say than that! I love that the products come in nice, sleek packaging that makes them feel a bit more high-end. I frequently repurchase the Granactive Retinol Emulsion and it has been a staple in my skincare routine. Skin is significantly softer and the appearance of fine lines are diminished.

  • Great staple skincare brand I saw this brand all over social media so I had to give it a try Love the minimal packaging that is gender neutral

  • I’ve used The Ordinary for many years. The range of products! The pricing! The accessibility. Can’t be mad at it. Just pick something and try it.

  • High-quality ingredients at rock-bottom prices - respect the push to make effective skincare accessible! I've tried several of their products and all are great, there's very little need to get comparable products elsewhere.

  • Quality product, but nothing outstanding. Priced right, but you get what you pay for.

  • Really simple and ingredient forward. I really appreciate that they don't flex on packaging and branding and focus on the skincare. Some research and trial and error is required to see what works for you, but once you find your routine you can beat the price point and effectiveness.

  • The Ordinary is a skincare brand that has transformed my skincare routine in the most remarkable way. Their straightforward approach to skincare, backed by science and affordable prices, is truly refreshing. The extensive range of products caters to various skin concerns, and the minimalist packaging reflects their focus on substance over style. The high-quality and effective formulations, often containing potent active ingredients, have helped address my specific skincare needs, from acne-prone skin to hyperpigmentation. The transparency in ingredient lists and the absence of unnecessary fillers or fragrances make The Ordinary a trustworthy and accessible brand for skincare enthusiasts. With visible results and a commitment to simplicity, The Ordinary has earned a permanent place in my skincare regimen.

    Influencer for The Ordinary
  • I have to be careful which products I get from here. The simpler formulas work great, but I've noticed with the more complex emulsions etc, I usually break out or have some sort of reaction.

  • Some products worked extraordinarily and others just failed. Not using it anymore.

  • Good product, great price point. Nice amount of attempted education on the website. Would recommend as an easy option to try, wish there was more transparency with ingredients and added sustainability.

  • Definitely one of my favorite skincare brands that really helped me develop my routine. The products are simple and effective and beginner friendly. And the best part is how they work so well and are still so affordable.

  • I've tried quite a few products from the ordinary. The packing is always great. I love how sleek the designs are, especially in the glass bottles. (and they're reusable!) The price point is always very affordable especially considering the quality of the product. My skin has never had a bad reaction to any of the products and I have seen an improvement in my skin since using the ordinary. I'm a loyal customer!

  • Some of their stuff is EXCELLENT. The Ordinary is a great brand for affordable and simple skincare basics. Their Hyalauronic acid serum and their retinol are a regular part of my skincare routine. Their skincare leaves a white cast on melanated skin, and some of their skincare products don’t seem to do much (e.g. their niacinamide and zinc serum, and their salicylic acid serum), but skincare isn’t one-size fits all, and some people SWEAR by these products. I think they’re a great first stop when you start trying new skincare ingredients, but not necessarily the end of the line.

  • My favourite skincare brand. Love that all ingredients are presented to the user so clearly. Works really well and not too expansive. Will buy and have bought again!

  • Umm, as a lover of all things skin care but esthetician does not recommend this brand. The few products I have tried are not as high quality as other products I use which just does not help my skin as I would hope for it to. I know many who get it just for the convenience they can get it at Sephora!