Ten Little is a game-changer for parents who are more on the minimalist side of fashion for their kids (me!). I discovered Ten Little when my son started walking at 9 months and I didn't want him to wear the mini-me shoes that weren't good for developing feet. Ten Little is now the ONLY shoe our kids wear. I love that I don't have to think about it. If they're getting worn out or smaller, I simply go pick a new color in the next half size up! Baby #2 will definitely be wearing these.
Honestly, nothing. I love Ten Little! I don't see the purpose of the subscription offered unless there is a significant discount.