In their own words

It all started with a good mood. A consistent correlation between using beauty products with effective, non-irritating ingredients and feeling happier. We wanted to bottle that feeling up (literally), which is how the idea for Squigs was born. The more we learned about the transformative power of good ingredients, the clearer our mission became — and the more it started to encompass. That's when *headcare* was born: a comprehensive approach to caring for the skin on your face and scalp, because both are equally important. We also believe that true *headcare* can manifest inside and out, which is why everything about Squigs, from our formulations to our packaging, is designed to make it easier (and fun!) to cultivate happiness through beauty.