Spoonful makes a range of ready-to-eat overnight oats using a blend of natural ingredients and superfoods.  

Our Founder, Bradley Gifford began his wellness journey at the age of 14 when his pediatrician warned him that he had unusually high blood pressure and was at risk of having hypertension before the age of 30. An active lifestyle and slight adjustments to his eating kept potentially dangerous situations at bay, but Bradley was still eating mostly processed foods that had high concentrations of salt and sugar. It wasn’t until college that the true impact of poor food and lifestyle choices, and how much they were at the root of many of his physical and emotional struggles.

Over time Bradley’s focus shifted towards understanding what made foods objectively “good” and “bad” for us, their ingredients, and the subtle ways more or less of certain things made him feel, sleep, think and move. Inspired by each new discovery, Bradley joined a lifestyle-focused fitness company; Dogpound – and oversaw the brand’s social media and marketing efforts. It was during this time that he had some other revelations about wellness; the wellness industry is flooded with products that are designed to conjure feelings of FOMO but rarely provide people with the real tools they need to meet their goals, sustainably.

Bradley created Spoonful to give people what they need to make more empowered decisions around their personal wellness. Delivering a fresh, delicious, nutritious breakfast is no easy task, but Bradley believes Spoonful is the breakfast you deserve to help you get to where you want to be every single day. 

Quality is our calling. Accessibility is our mission, No Prep Always Fresh is our promise.


Bradley Gifford

Food

Spoonful reviews assert that the brand works: its overnight oats consistently deliver filling, nutrient-rich, flavorful breakfasts that hold users until lunch but some buyers note texture preferences and desire more flavors. Reviewers praise satisfying portioning, thoughtful packaging, dairy-free recipes, and protein/superfood ingredients, while citing occasional texture concerns and a wish for greater flavor variety.

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