Prose reviews and discussion

4.3

74% of reviewers would recommend to a friend

5

Reviews on Prose’s website have a higher average rating compared to reviews on Thingtesting.

Reviews mention

  • Personalized, targeted formulations
  • Lightweight, effective shampoo
  • Softening, detangling conditioner
  • Transformative curl cream performance
  • Inconsistent formula performance
  • Occasional scalp irritation reports
  • Scent intensity divisive
  • Potentially drying or heavy feel

Prose earns strong reviews for its personalized hair and skincare that often deliver softer, shinier, more manageable hair and calmer, hydrated skin, with many noting reduced frizz, cleaner-feeling scalps, and bouncier curls—especially with the Pre‑Shampoo Scalp Mask, Custom Shampoo/Conditioner, and Curl Cream. However, reviews also report misses: formulas that feel heavy or drying, minimal results versus drugstore options, scent sensitivity, and recurring complaints about subscription management; some users even cite increased shedding or irritation.

AI summary based on Thingtesting reviews

1,459 reviews and posts

  • Okay, I didn’t expect to like this as much as I do, but I’ve been using the Prose shampoo, conditioner, and hair mask, and it actually feels so good on my hair. The texture is really nice — not heavy at all, which I love because my hair usually gets weighed down easily. Also, the hair mask — after using it a few times, I started noticing a real difference. I used to have a lot of dead skin on my scalp (that was my biggest problem), and it’s honestly gotten so much better now. My scalp feels way cleaner and healthier. Gifted by Prose.

    Influencer for Prose
  • I love that Prose customizes your hair care to you and your specific needs. Being able to choose your own scent is such a nice touch, and I appreciated that mine wasn’t too strong since I don’t love heavily fragranced products. It makes the whole experience feel really personal, especially having my name on the packaging. I can’t say I noticed a huge difference in my curls, but it was fun to use and I enjoyed the overall experience. gifted by prose

  • I love that Prose customizes your hair care to you and your specific needs. Being able to choose your own scent is such a nice touch, and I appreciated that mine wasn’t too strong since I don’t love heavily fragranced products. It makes the whole experience feel really personal, especially having my name on the packaging. I can’t say I noticed a huge difference in my curls, but it was fun to use and I enjoyed the overall experience. gifted by prose

  • I love that Prose customizes your hair care to you and your specific needs. Being able to choose your own scent is such a nice touch, and I appreciated that mine wasn’t too strong since I don’t love heavily fragranced products. It makes the whole experience feel really personal, especially having my name on the packaging. I can’t say I noticed a huge difference in my curls, but it was fun to use and I enjoyed the overall experience. gifted by prose

  • This is my first time trying out this skincare brand and i must say this whole experience of personalized skincare package formulated just for me feels very luxe. Im loving all 3 products for my oily skin. Skin feels well balanced and hydrated. Gifted by Prose.

  • I love my Prose skincare 3-piece routine! It’s perfect for my dry skin—so hydrating and gentle. My skin feels soft, smooth, and healthy every day. The personalized touch with my name makes it feel extra special. Definitely a new favorite! gifted by prose

  • I was gifted by prose but safe to say I’m obsessed! The quiz was very in-depth but simple, didn’t feel too long. The results were worth it. The shampoo and conditioner feel like they’re perfect for my hair. I also loved picking the scent and that no scent was an option! Overall I am obsessed!

  • I was gifted by prose but safe to say I’m obsessed! The quiz was very in-depth but simple, didn’t feel too long. The results were worth it. The shampoo and conditioner feel like they’re perfect for my hair. I also loved picking the scent and that no scent was an option! Overall I am obsessed!

  • This set is made perfectly on what my skin needs and that made this brand stands out to me. It has a gentle cleanser that doesn't dry my skin after using it. The serum has amazing formula ,made base on my dry ,dull and uneven skin texture. I love how hydrating the moisturizer is. gifted by Prose

  • I tried the Prose shampoo + conditioner duo with the dry shampoo and my hair felt SO good after washing - honestly the best it’s ever felt. Once it dried it did feel a little oily, which surprised me since that’s what it’s meant to help with, but the dry shampoo paired perfectly and fixed it right away. gifted by prose

    Received a free product from Prose
  • Loved how this made my hair feel - honestly the best it’s ever felt. Super soft and clean right after washing, but once it dried it did feel a little oily, which surprised me.

    Received a free product from Prose
  • I recently received this product complimentary from Prose and have been loving it so much lately. I really love the trio, the products all work so well together. They also come with pumps to make things easier.

  • Prose Custom Haircare completely elevated my routine. The shampoo cleans without stripping, the conditioner leaves my hair soft and manageable, and the mask adds deep hydration and shine. My hair feels healthier, smoother, and truly customized. Complimentary from prose.

    Received a free product from Prose
  • gifted by prose Prose is my go to for skincare because it is specifically made for ME and my skin! I love that it is customized to my skin and even where I live. They take everything into account and you can tell,my skin has never looked better.

    Received a free product from Prose
  • This shampoo is honestly amazing. It actually makes my hair feel clean without stripping it. My scalp feels refreshed and flake-free, and my roots don’t get greasy right away like they used to. I’m on day 4 after washing and my hair still looks fresh, which never happens.

  • This shampoo is honestly amazing. It actually makes my hair feel clean without stripping it. My scalp feels refreshed and flake-free, and my roots don’t get greasy right away like they used to. I’m on day 4 after washing and my hair still looks fresh, which never happens.

    Received a free product from Prose
  • I received these products complimentary from prose in exchange for my honest review. The process of taking the test to get a customized routine was very easy and quick! The routine I got definitely works great for my hair! I have slightly thinner hair and it doesn’t weight it down or feel greasy. My hair feels very soft and smells amazing after washing!

    Received a free product from Prose
  • I was gifted the custom cleanser, moisturizer, and serum from Prose, and I’ve genuinely been impressed with how personalized everything feels. The cleanser is easily my favorite—it leaves my skin feeling clean without that stripped, tight feeling, which is hard to find. The moisturizer is lightweight but still super hydrating, and the serum has helped my skin look more balanced and smooth over time. I also appreciate how everything is tailored to my specific skin concerns, making the routine feel intentional rather than generic. Overall, it’s been a really great experience incorporating these into my skincare routine—gifted by Prose.

    Received a free product from Prose
  • I really loved how personalized the Prose experience felt - from the consultation to the final products, everything was tailored to my hair needs and lifestyle. The formulas soft healthy at small to azing enore reels ale ling custom routine made just for me. gifted by prose complimentary from prose

  • I was excited to try out Prose and get my custom haircare kit. I've started using it right away- the shampoo and conditioner make my hair feel great. I've noticed my hair is less frizzy and feels soft. The products also smell great. The only thing I haven't been impressed with is the curl cream. I typically use gel and mousse to bring out my natural curl, but I swapped in the curl cream to see what it does and it's too heavy and weighing my curls down. I think it just needs to be used sparingly on days that I don't want to do the whole routine. Other than that, I'm enjoying these products! I was gifted by Prose in exchange for this review.