3.8
71% of reviewers would recommend to a friend
Parade
3.8 • 249 Reviews
•

3.8
71% of reviewers would recommend to a friend
Parade earns mixed reviews: the brand delights with very soft, colorful, size-inclusive underwear and notably comfortable bralettes and loungewear that often become daily go-tos, but durability and sizing inconsistency undercut the experience. Reviewers praise fabrics like Seamless Universal and New:Cotton, flattering high-waist silhouettes, and fun drops, while reporting waistband creasing after washes, mesh fraying, bralette fit issues for larger busts, and questions around sustainability claims.
AI summary based on Thingtesting reviews
3y ago
CUTE, COMFY, CHEAP! (look out for great sales)
Feedback
I really like to feel seamless in my undies & bras. Parade totally makes me feel that way! I will say sometimes colors are a bit off and sizing isn't super consistent.
Bras are so comfy and fit me amazingly!!! Great quality, its always a struggle to find comfy bras but Parade nailed it! Cannot forget about their undies. I love love love how they fit, how they look and how they make me feel super comfy and air flows through them!! Why are you still reading go get yourself a bra and pantie set ASAP!
Material feels cheap and does not last over time. Company claims to be sustainable but releases new styles weekly.
Feedback
This company production rate falls under fast fashion rather than of one of sustainability. The quality of materials will lead to a fast turnaround time to need new products.
Okay I am so in love with parades underwear! You know when you go in your undergarments drawer and look for your favorite pair… well parade is that favorite pair for me! Seriously don’t think just buy. They are so soft, stretchy and their balloon underwear is the most comfiest pair I own!
I was gifted a pair of Parade underwear and I absolutely love them and can’t wait to order more. They are SO comfy.
Amazing bralette that I wore skiing (I usually wear a heavy-duty sports bra) and super comfortable underwear. I ordered the instagram viral lift bralette and it was so supportive yet so soft that I didn't feel like I even needed a sports bra. Seamless underwear is great for workouts.
Feedback
I am short and small and when I pulled the XS out of the box they looked way too big for me - A lot of the styles come with a high cut for the waist so once on, they end up fitting perfectly - just higher up on the hip than aerie or vs I've worn in the past.
I have been using Parade for a while now. I love it but its a hit or miss with sizing. Its not consistent.
Feedback
It is a great product with great fabrics. Definitely worth the money. I always shop during the sales and get free goodies.
At first, I really liked this brand because they were fun, inclusive, and sustainable (and I really liked the high-waisted thong) when they first launched.
Feedback
The underwear is a good price, but the pieces I bought two years ago are ripped or too stretched out. I also dislike how many drops and sales they're constantly doing- feels like they're always trying to get you to buy. more, which isn't really sustainable.
Really enjoyed the underwear at first, specifically the Re:Play boyshort. But after a while, I didn't like them as much and realized I bought into the brand's marketing (which is really great tbh). The sizing of the bralettes is also off, I'm always an L and think I would've needed an XL to fit properly. However, the sizing chart didn't reflect this. The one thing I still like is the Seamless Universal fabric!
Feedback
Update the sizing chart for bralettes.
4y ago
Great shipping and decent pricing. I really loved the concept and mission, but unfortunately the cotton boyshorts simply did not hold up over time, even compared to Target underwear.
Their underwear are super comfortable and fit according to normal sizing. Their packaging is always so cute as well. Its a fun experience to shop for undies at Parade.
Feedback
On the seamless underwear, the edges get a bit worn out because they are not finished.
4y ago
incredibly soft stuff!! love the fit of their high rise undies.
I'm a big fan of Parade! I have tons of pieces from them and I love them all. They often run sales which is also great.
It's not comfortable underwear for me
Feedback
Didn't like it
I LOVE Parade! They are size inclusive, sustainable, and have a variety of sizes and colors. They are the most comfortable underwear I've ever purchased and I keep coming back for more.
I love their underwear and bralettes, they've held up really well and they're made really well. They come in such cute color combos and they're comfortable. I've purchased several times now.
Feedback
The only thing i don't like is how the size is imprinted on the inside of the undies on some pairs. Bring the price down a little and as far as the bralettes go they never have all the sizes in stock which is really annoying.
Before moving abroad I purchased about $300 worth of items - to just upgrade my thongs and bras. I also purchased a few bodysuits. Ordering them 3 weeks before I left I choose the 5-7 business day, figuring I had time. The package didn’t show up by the 9th business day and when I emailed customer service they overnighted my items for me and were extremely apologetic. However, when the package arrived it was the wrong items, wrong colors, and wrong sizes. I then let them know and they resent the items. Which once again came in all the wrong sizes/colors. I asked for a refund as I was moving and didn’t have time to sort this all out. They refunded me.
Feedback
I would seriously do a few run throughs and inspections at their warehouse, because this was my first purchase that was over $100 and they couldn’t even send me the correct items. The customer service was great! However, I won’t be purchasing from Parade again unless they do a pop up store where I can see and feel the products.
I appreciate that Parade makes sustainable underwear since it is not something that's easy to find. They make several styles and have a good variety of sizes. They fit well and are extremely comfortable. I have not bought any of the new styles only the original ones. I find they are not too expensive and offer a plethora of discount codes/ sales.
Feedback
They don't last as long as I'd like. A lot of the pairs I own are kind of stretched out and do not look as good as they did when I first got them. I've had them for about a year and they're my most worn pairs of underwear so that could be why.
Feedback
Parade is my favorite brand if undies. They have a ton of sizes, colors, and variety to keep me interested.
GREAT brand. Love their mission and how the products makes me feel. I was very loyal to Calvin Klein but only buy Parade undies now. The material feels great, like your wearing nothing!
Feedback
Ready for their "send us your old undies and we will recycle them for you" to be of use!