Parade reviews and discussion

I love Parade! This is the only brand of underwear I will buy now! The inclusivity of all sizes, shapes, and skin tones is awesome!

Love the seamless boyshorts and thongs! They are constantly having sales or bundles so it's really easy to try out a wide-range of their selection. Their mesh is really comfortable too!

Great underwear- love the texture and fit. But beware if they go in the dryer the waist band will crease

The quality has really gone downhill and the packaging experience with it.

I tried quite a few of their styles, with my favorite being the high rise thong and the ultra soft briefs. The fabric is super soft and stretchy, and i really like the bright colors as well as the neutrals. I’ve replaced most of my undies with these. Will continue to purchase.

I wanted to like the underwear but honestly I hate them. The thongs are all high waisted which I didn’t buy on purpose and overall I just don’t love the look or feel. I am read to get rid of them

underwear & sweaters are soo comfortable

Uncomfortable, weird fitting

In my quest for finding the perfect replacement to being an Aerie girl for most of my teens to early 20s, I tried Parade. I loved all the color options, but that's pretty much the only thing I liked. I tried their high rise and it was Slip City, population: me. These things do not stay up. I have a naturally high waist, and the design just did not work for me. On top of that, after my first wash, the waist band inexplicably creased. Forever. It never went away.

I purchased (unlike most of lower Manhattan and north Brooklyn) Parade when it first dropped. I was excited by the color range and I liked the combo of fabrics. After just a couple washes, the waist bands of the higher waisted underwear started to fold in ways that made them look 3 years old, not brand new. The mesh material also also started to fray. The thongs are okay. To be totally transparent, I'm wearing one right now, reluctantly.

Love love love their bralettes and briefs. So comfy, affordable, and sustainable (: I dont love their other cuts (especially the highrise) but that's mostly just a personal preference. Love that they are always dropping new colors and having sales too.

Great at first, but when you wear them for a bit they don’t really hold up after you wash them. They start to fold over!

I love how soft the underwear material feels. They have a variety of fun designs and colors.

Comfy, colorful, and affordable. Have purchased many styles (cotton, mesh, sports thongs, thongs, briefs)- am the biggest fan of the seamless thongs/sports thongs and mesh briefs. New cotton are comfy too although the cut is slightly more cheeky and a little less comfy in my opinion

I love all the items that I purchased which was multiple styles of underwear and two different bralettes. I feel like that now I’m more familiar with the sizing that I would like to try more in slightly different sizing.

I’ve loved the underwear from Parade for years, so I finally decided to try the bras, pretty disappointing. the Dream Plunge Bra and the Dream Lined T-shirt bra, in the same size. The Dream Plunge is unlined and it fits well as long as the straps are as tight as possible. Unfortunately, the slider that tightens the straps doesn’t stay put, and eventually the straps will fall off my shoulders repeatedly. So I can’t wear it to work, but otherwise it’s comfy. The Dream Lined TShirt Bra is a joke (again, in the same size). I’m not sure what shape of breasts would fit in that cup, but it’s not mine. The girls fit just fine in the cups when I first put it on, but as soon as I move around, they fall out and the bra slides all over the place even though the band and straps fit snuggly. The strap slider also has a tendency to loosen on its own. This bra is worthless to me.

I really liked these underwear but the quality was very poor, after just a few washes the lining started to detatch and the mesh styles did not last longer than a few months.

the bras and underwear I got were so comfy at first but have held up horribly and I’ve only had them 2 years:( definitely wouldn’t recommend at all for larger bust sizes

Super comfortable underwear that comes in so many trendy and cute styles. It is a great price point and super affordable. My one complaint is that I wish the quality of the fabric was more consistent across different styles. Some pairs I have are super durable while others especially sheer ones have worn out after a few washes already.

The underwear is too stretchy and does not stay in place