Minor Figures, a London-based coffee brand, makes 100% plant-based coffee, oat milk, and chai products.

Founded on a rooftop in 2014 by three friends with a shared love of coffee, MF has since grown into a global brand with a team of over 100 people across the world, with offices in the UK, USA, and Australia. We create plant-based products for coffee lovers, baristas and a better planet. We love teaming up with people as mad about coffee as we are and love nothing more than heading down to their local cafe to enjoy a chat with the friendly & expert barista. 

All our products are 100% plant-based and vegan friendly with no added sugar. The company is exploding, achieving record sales figures each quarter. 

Minor Figures would be nothing without the independent coffee scene and our products can be found in over 4,000 specialty coffee shops worldwide, where we regularly run Freedays and Minor Figures FM events. We’re also expanding fast, with products lining the shelves in major supermarkets in our three core regions and our team achieving record sales figures quarter-on-quarter.

William Rixon

Stuart Forsyth

Jonathan Chiu

Coffee

Minor Figures earns strong reviews for creamy, café-level oat milks and canned lattes that often froth into silky foam and elevate coffee, though opinions split on consistency and taste. Reviews praise the barista blend’s smooth texture, fun branding, and simple-leaning formulations, while noting variable frothing at home, occasional watery or bitter notes, muted matcha and thin chai, and gluten cross-contamination concerns.

Minor Figures

Oat milk

Latte

Canned Coffee

Oat latte

Barista Oat (Organic)

Milk & Mylk

Drink

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Wool Blend Rug

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