Minor Figures, a London-based coffee brand, makes 100% plant-based coffee, oat milk, and chai products.

Founded on a rooftop in 2014 by three friends with a shared love of coffee, MF has since grown into a global brand with a team of over 100 people across the world, with offices in the UK, USA, and Australia. We create plant-based products for coffee lovers, baristas and a better planet. We love teaming up with people as mad about coffee as we are and love nothing more than heading down to their local cafe to enjoy a chat with the friendly & expert barista. 

All our products are 100% plant-based and vegan friendly with no added sugar. The company is exploding, achieving record sales figures each quarter. 

Minor Figures would be nothing without the independent coffee scene and our products can be found in over 4,000 specialty coffee shops worldwide, where we regularly run Freedays and Minor Figures FM events. We’re also expanding fast, with products lining the shelves in major supermarkets in our three core regions and our team achieving record sales figures quarter-on-quarter.

William Rixon

Stuart Forsyth

Jonathan Chiu

Coffee

Is Minor Figures good? According to the reviews, Minor Figures is praised for its creamy and smooth oat milk, making it a favorite for coffee lovers. The brand boasts strengths like great taste and fun packaging, but some find the canned drinks to have an oily texture. Overall, Minor Figures reviews highlight its strengths in taste and branding, though pricing may be a concern for some users.

Minor Figures

Oat milk

Barista Oat (Organic)

Milk & Mylk

Drink

A favorite oat milk barista blend in the house, Minor Figures does plant-based products well. It doesn't have nearly the added oils as Oatly, and is even creamier than most. It froths into a silky texture, which is perfect for at-home lattes and cappuccinos. The can-based drinks are good too.

Minor Figures Barista Oat is hands down the creamiest, smoothest oat milk around. It plays nice with hot coffee, froths like a champ, and adds a hint of sweet magic to your cup. This oat milk is a game-changer for coffee lovers, so give it a go and thank me later!

If you know me, you know that I'm a fan of the underdogs! Minor Figures decided to enter a crowded place of plant based milk, and I think they've succeeded because I'm a fan. The milk froths as equally well as whole milk and has even better ingredients than Oatly although the pricing can tread above waters depending on the oz and flavor. I love that they have their own canned bevvys like chai, oat, and matcha lattes which can be found at your Erewhon's or cafes.

I love this oat milk because it has a great sweet taste to it. It is creamy and works well when I use it as a base for making boba tea. 

I cannot speak highly enough about Minor Figures. I first tried them in a Misfits Market box and have since moved into their coffee and chai cans. 

Their premade products are amazing! Their milk, however, is the best product they have. I love smaller containers of oat milk as it takes me a while to get through them and they've mastered the perfect size container. The milk blends perfectly into whatever food I'm cooking and tastes amazing mixed with coffee and teas that I make myself. It also froths perfectly!

Overall, I LOVE the branding of this. It's so fun to look at. It also tastes wonderful, so what more could you want?

Love their oat milk! The branding is also awesome. Have yet to try their other products. 

I tried their barista oat milk and it will be my new go-to for coffee. It comes in a smaller carton and is the size is great for people who use it coffee almost exclusively. The size usually lasts me around a week. I am pretty picky about my oat milk and dislike the taste of the oat milk from companies like Oatly and Califa. This is sold at a good price point in my grocery store. It tastes great and has such fun branding! 

I received this through a Vegan Cuts box, and I've been trying to think of the name of it ever since! One of my favorite oat milks I've ever tried, very rich and creamy and went well in both my morning coffee and cereal. I used the barista blend, and it almost seemed to crime to just put it in cereal. Now I need to go by this in bulk.

The oat milk itself is an ordinary nice tasting drink but I love their brand concept. The icons they have on their packaging is very fun and unique. 

I love minor figures! I used to live in London so it makes me a bit nostalgic to see this! They have great plan based milks and coffees! Great quality and flavor. 

I tried out their oat milk and it's excellent! Super smooth. Great packaging. Tastes great. Nothing to complain about!

I enjoy the oat milk barista edition, but oat milk isn't actually a healthful drink due to the high amounts of rapeseed / canola oil! Regardless, great to mix with flat whites. I don't really find a significant difference between this and the similar variant of Oatly.

I also tried the Chai concentrate which is just okay -- not something I'd buy again. I expected something creamier, more flavorful, less watery, but I suppose that's something that you can add more of in your beverage if you're inclined. As it is, the amount they recommend to add is not satisfying enough. Glad that at least the products are more readily available in Singapore and Hong Kong where I found them. On another hand, it's my friend's favorite oat milk. 

On a trip to St. Louis, Missouri, I stumbled across a small market on the Delmar Loop. I needed caffeine and randomly found this brand I’ve never seen before! I’m a fiend for packaging, so that’s why I grabbed it. I’m also lactose intolerant, so instantly seeing “oat latte” sold me too. But luckily, as soon as I took a sip, I was in love! My ideal coffee/latte, is just plain coffee or espresso, with milk. Little to no sweetener or flavoring. So to see the ingredients were literally just coffee, oats, sunflower oil and sea salt, I was so happy!! I may or may not have instantly bought a pack of 12 on their website already 🫣

I’ve tried their Oatmilk before and did not like the taste at all. 

Their barista series oat milk steams really lovely. Is also great in an iced matcha. 

I wish the oat milk containers were a bit bigger for $6. 

I find this oat milk MUCH tastier than Oatly because it's less watery. I've also tried one of their lattes and liked it a lot. The branding is fun as well. If I see this in stores I'd probably opt for it over Oatly nothing else but taste considered. 

After finding most other oat milks unremarkable and pretty much the same, I was pleasantly surprised by Minor Figures. There's a silkiness and body to the oat milk that adds more to my coffee, hot and cold, and gives a little extra coffee shop / barista feel. Nice simple branding.

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