(full disclosure I designed packaging for MatchaBar prior to their jkr brand refresh) That said, hands down the best ceremonial grade matcha powder and RTD matcha I've tried to date. I know how hard they have worked to get the best matcha available from family farms and it shows when compared to any other product.
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To me, it feels like we've passed peak "hustle" culture so the branding and marketing can feel like a lot at times but I'm excited to see some new flavors.

