Lumin

1.83 β€’ 6 Ratings

Premium care for the premium man? Curated by experts, Lumin has created an essential line of skin, body and hair products for men.

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Founded
2018
Headquarters
Los Angeles, CA
Founders
Darwish Gani
Richard Hong
Social links
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Lumin Reviews
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Here’s what 6 people are saying...
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1.8
Average rating from 6 users
17%
Would recommend it to a friend
High qualityHas no effect 🀷Smells amazingWorth the money πŸ’ΈGood for gifts 🎁
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Reviews

2 months ago
Experience

The plus: Lumin is at least targeting a part of the market - the men's space, with a quintessentially masculine bent - that does not have much exposure and education about grooming. Reaching those consumers is, ceteris paribus, good for evolving the narratives around masculinity and personal care as well as for the average skin health (ASH?) of the American populace at large. However, the product leaves much to be desired. The packaging is not too bad (design is a bit rote but not unseemly); but the scents are quite vanilla (assuming that it is meant to be generic enough to appeal to a mass audience) and the product itself feels quite low-quality. That being said, for the newly initiated skincare customer, that need not be a sticking point - at least not at first.

Feedback

Branding and marketing will get you customers, but quality and experience will keep them around. The best branding in the world will not be able to (indefinitely) sustain a bad product. If Lumin focuses on fixing that, they could channel their marketing success into something more meaningful.

Has no effect 🀷
2 months ago
Experience

Cheap product and overpriced, signed up to their trial and gave me a bad reaction.

Feedback

The marketing is very annoying as well, can't escape it. Cancelled my subscription after the trial.

2 months ago
Experience

I love the branding and the mission to get men to use skincare and grooming products, however I don't think that means you need to add in some of the ingredients just to appeal to men. The fragrance and some other things aren't my first choice in skincare.

Feedback

The marketing is just terrible... the ads depict men showing or doing skincare for their friends and that just doesn't happen. Also getting a girl to say skincare is hot is just cringey. Seems like Axe marketing or something for middle schoolers, not men.

2 months ago
Experience

The skincare products seemed fine (although to be fair I did not repurchase them) but I found the haircare items feeling like they were watered down and felt cheap, didn't work or leave your hair feeling good.

2 months ago
Experience

Some of the best skincare products I've used that target a male audience. I really like their branding and style, which look refined and classy on my bathroom counter. The face balm (moisturizer) is a bit thick for my preference, but it actually works great in a NYC winter. Their under-eye patches, nose pore strips, and toner are all great, too.

Feedback

A less thick option for moisturizer would be great, but I think the balm works well in some situtions.

Smells amazingWorth the money πŸ’ΈGood for gifts 🎁Travel friendly ✈️LuxuryHigh qualityCool look & feel
2 months ago
Experience

The brand has optimized its online experience to force you to not unsubscribe.

Feedback

The website, it should be easy to cancel your subscription and it should be clear on it.