Hiya reviews and discussion

4.9

97% of reviewers would recommend to a friend

Reviews mention

  • Clean ingredient formulations
  • Kid‑approved flavors and textures
  • Refillable glass packaging
  • Responsive, accommodating support
  • Occasional chalky tablet texture
  • Flavor sensitivity in children
  • Potential dental concerns chewables
  • Nighttime formula sensitivity reports

Hiya earns strong reviews as an effective, kid‑approved multivitamin and probiotic brand with clean ingredients, no added sugar, and fun, customizable glass bottles that make daily use effortless; many parents report fewer illnesses, better sleep with Bedtime Essentials, improved digestion, and easier mornings. Reviews also flag weaknesses: some children dislike certain flavors or chalky texture, a few adverse reactions to the nighttime formula, concerns about subscription management and high cost, and occasional worries about dental effects from chewables.

AI summary based on Thingtesting reviews

1,153 reviews and posts

  • Hiya’s kid multi is our vitamin of choice for a lot of reasons but the main are … the ingredients contained within, the ease of contacting customer support when needed, and finally my kids really like them. If you are a parent and have kids you should give it a try too!

  • Very clean products and my kids enjoy taking them! We have tried the multi vitamin, probiotics, and the immune sticks. Our favorite our the sticks to easily pour into their water or applesauce. Over all happy with the products!

  • My son has enjoyed taking these daily. He loves his “yellow strong candy” as he calls it. He is getting all the vitamins he needs in a few bites. We love hiya! He also loved decorating the bottle!

  • My daughter loves these vitamins and loves taking them everyday. Sometimes she asks for them as a treat which surprised me. I love that they are not gummy vitamins getting stuck on her teeth all day. I feel confident in the ingredients & love the glass bottle instead of plastic. My daughter asked for a yellow vitamin everyday only because it's her favorite color. She still likes the other ones but I emailed Hiya asking if we could have all yellow vitamins in our next pack and they were quick to respond and accommodate. Great customer service & with kids being kids it's great that they can customize your order to help your kids take their vitamins consistently.

  • My three year old daughter loves these probiotics. She is picky, but loves the taste of them. It’s a great, clean ingredient/high quality probiotic. I highly recommend them to all. Their customer service is superb as well!

  • My kids view their Hiya multi- and Probiotic vitamins like a treat. They also go crazy for their “hot cocoa with super spices” aka Hiya greens. Their enthusiasm and joy to easily accomplish this “healthy” task, makes us all feel good!

  • My 4 yr old loves hiya! We have the multivitamin and the night time essentials. The price is super reasonable which is a great perk. Customer service is super helpful when I needed to freeze our account.

  • Hiya was recommended to me by a friend. She is very particular about what she gives her kids so I decided to try. My son loves his Hiya “medicine” we call it at home. He is 3 and he looks forward to getting his own dose every day out of the bottles and eating them. They are very easy to eat and he must love the taste. Definitely recommend Hiya for your kids.

    Friends with Hiya
  • My 2 year old daughter loves the multivitamin. She gets excited to take it each morning with breakfast. I’m not sure if I notice a difference in how often she gets sick, but vitamins don’t give 100% immunity to anyone. My only major qualm is the price. I wish it was half the price!

  • My 3yr old daughter enjoys taking them but my 8yr old son did not. It’s nice not having to fight my daughter to take her vitamins. My customer service experience so far has been wonderful as well. Super helpful! I just wish the pricing wasn’t so high for all the products.

  • I have been using Hiya vitamins for years. My children love them, and I never have to worry about them not wanting to take them. I’ve done a lot of research on different brands and in my opinion Hiya is the best! I know they are getting what they need to grow healthy and strong!

  • My 4 yr old has been taking the HIYA vitamins and he LOVES them. I don’t understand what kind of magic they put into these, but he HAPPILY takes them. No fight. No tears. Loves them. I’m a thrilled parent. And not only are the vitamins top tier care for my kid with ingredients that I can trust, the customer service is outstanding. 10/10 I love HIYA.

  • I have been using this company for a few years now. Before starting my children on Hiya, they had constant stomach issues and would get sick frequently. I can comfortably say I have seen a tremendous change in their overall health using this combination and believe it is worth the money if it keeps my littles healthy and comfortable.

  • My kids were not eating vegetables and their doctor recommend me to try hiya and when my kids tried it, they love it. Even my younger one (he is 2 years old) he loves it. Hiya tastes like chocolate milk. I am very thankful that my kids are getting veggie nutrition from hiya. Thank you very much for your wonderful products and their customer support is amazing. They are very helpful. Thank you very much.

  • We’ve been subscribed to them for over a year for my son’s multivitamins. My son just turned 4, and he enjoys picking out his “flavor of the day”. He loves to decorate his bottle with their stickers too. Their customer service has always been ok it and very responsive when I’ve needed help.

  • Good quality product, my son loves the whole food vitamins. I don’t have to force him to take these, he enjoys the flavor. One less thing for me to worry about as a mom. Customer service is always helpful.

    Influencer for Hiya
  • I have noticed a huge difference in my son after starting these vitamins. He has better energy resilience, and he has become better able to regulate his emotions. The only reason I gave 4 stars instead of 5 is because he can’t stand the taste, and I have to all but bribe him to eat his vitamins.

  • The products are top quality and the customer service has been absolutely amazing! From the packaging to the actual taste, the vitamins are really good. I’m happy that the multivitamin contains methylfolate which was important to me. We had fun decorating the bottle with stickers and are huge fans of Hiya now. Will recommend to anyone with kiddos.

  • I wanted to start giving my kid vitamins but did not want to give him gummies or anything that included added sugar. Came across a Hiya ad and decided to give them a try. At first my son wasn't sure that he liked them but after a couple of days, he started asking to take his vitamins. I've had to contact their customer service as well and they have been very helpful, they always get back to me within a decent time frame.

  • My boys absolutely loves this brand! And as a mom it gives me comfort knowing my kids are getting the best in vitamins and nutrients outside of food! Thank you Hiya!