Hiya reviews and discussion

4.8

97% of reviewers would recommend to a friend

Reviews mention

  • Clean, sugar-free formulations
  • Kid-approved chewable textures
  • Customizable, kid-favorite flavors
  • Refillable, eco-conscious packaging
  • Mixed taste and chalky texture
  • Breakable glass vitamin bottles
  • Subscription rigidity frustrations
  • Inconsistent flavor acceptance

Hiya earns largely positive reviews for clean, non-gummy kids’ vitamins that many children enjoy and that parents credit with better immunity, digestion, sleep, and daily routines, while its responsive customization (favorite flavors only) and refillable glass bottles stand out. Reviews also flag drawbacks: some kids dislike certain flavors or the chalky texture, the glass bottles can break, and multiple complaints cite hard-to-cancel subscriptions and refusals or delays on refunds.

AI summary based on Thingtesting reviews

1,125 reviews and posts

  • We’ve been subscribed to them for over a year for my son’s multivitamins. My son just turned 4, and he enjoys picking out his “flavor of the day”. He loves to decorate his bottle with their stickers too. Their customer service has always been ok it and very responsive when I’ve needed help.

  • Good quality product, my son loves the whole food vitamins. I don’t have to force him to take these, he enjoys the flavor. One less thing for me to worry about as a mom. Customer service is always helpful.

    Influencer for Hiya
  • I have noticed a huge difference in my son after starting these vitamins. He has better energy resilience, and he has become better able to regulate his emotions. The only reason I gave 4 stars instead of 5 is because he can’t stand the taste, and I have to all but bribe him to eat his vitamins.

  • The products are top quality and the customer service has been absolutely amazing! From the packaging to the actual taste, the vitamins are really good. I’m happy that the multivitamin contains methylfolate which was important to me. We had fun decorating the bottle with stickers and are huge fans of Hiya now. Will recommend to anyone with kiddos.

  • I wanted to start giving my kid vitamins but did not want to give him gummies or anything that included added sugar. Came across a Hiya ad and decided to give them a try. At first my son wasn't sure that he liked them but after a couple of days, he started asking to take his vitamins. I've had to contact their customer service as well and they have been very helpful, they always get back to me within a decent time frame.

  • My boys absolutely loves this brand! And as a mom it gives me comfort knowing my kids are getting the best in vitamins and nutrients outside of food! Thank you Hiya!

  • The daily vitamin made such an impact on my son’s life. He now eats more, he is in a better mood, his speech as improved. My husband is active duty and I started him on the multi vitamin while he was away for 9 weeks and he even saw a difference with just FaceTiming with our son! 100% worth it.

    Works for Hiya
  • My toddler absolutely loves HiYa vitamins! It’s such a relief to finally find a vitamin that she actually looks forward to taking every day. Not only do I feel great knowing she’s getting clean, healthy ingredients, but the customer support team has also been amazing—so responsive and kind whenever I’ve had a question. Truly such a wonderful company with a product that makes healthy habits easy for kids!

    Friends with Hiya
  • My son loves hiya vitamins. He’s been taking them for years. I love the clean and simple ingredients. I also appreciate the ease of autoshipments, plus the customer service is great. You can easily freeze. change or cancel autoship if needed for any reason, with no questions asked. I highly recommend hiya vitamins!!

    Received a free product from Hiya
  • My kids had a stockpile of their multivitamins and probiotics so I reached out to the Hiya team to ask about freezing my account to avoid unnecessary payment. They happily agreed and “paused” my account and then informed me that I could change my frequency of the order. Which they kindly changed for me as well. As a single Mom of three children I greatly appreciate such a helpful and supportive customer service. No stress. Speedy response. Very helpful. 10/10. Thank you Hiya.

  • My daughter really likes taking the multivitamin. Her favorite part is picking out the flavor she wants each day. Haha I think the quality and taste of the vitamin is good and I love that it doesn't have sugar or extra additives my daughter doesn't need. I love that it comes in a glass bottle and with stickers...so fun! The customer serve team has been great as well!

  • I am very conscious about what I give my kids and I love how clean this product is. No sugars or unnecessary fillers that my kids don’t need more of. On top of that I love that they are environmentally friendly and send refills in small pouches. No more plastic bottles contaminating the planet! Win win

  • My kids love the taste of hiya better than some brands. Customer service is also amazing! Thanks for being accommodating hiya!

    Received a free product from Hiya
  • Hiya kids vitamins and the Super Greens Chocolate flavor have been such a great addition to our daily routine. My daughter looks forward to it every single morning, asking for her “chocolate milk,” which makes it so easy to stick with. As a parent, I feel reassured knowing she isn’t lacking in nutrients and is getting everything she needs in a way she enjoys. Even better, the nighttime vitamins have really helped her relax at the end of the day — she falls asleep with ease and stays asleep through the night. Overall, it’s been a wonderful experience and I highly recommend it.

  • We’ve really enjoyed these vitamins. Taking them is like the highlight of our three year olds morning ha! They are about a dollar per pill so it’s not cheap but we have noticed a difference in our son’s behavior, before and after starting them. Particularly with the Iron.

  • Hiya kids multivitamins have been a staple in our home for over a year now. My kid looks forward to receiving their vitamin every morning. I mean really, smiles and face lights up like it’s candy! They’re excited and so am knowing they’re getting in the essentials they may be missing in their diet day to day without any yucky additives or sugar to hurt the teeth. Win-win! There is a downside though- cost at $1 a vitamin. More families could be reached at a lower price point especially with multiple children. While the subscription ensures consistency and convenience; it might also appeal to more to be able to purchase off the shelf without a subscription.

  • High quality! Most importantly clean ingredients and my kids love Hiya vitamins! Their customer service is amazing they go above & beyond to serve their customers!

    Influencer for Hiya
  • I’ve struggled finding a good multivitamin my little guy would take. We tried hiya and although still struggled I found he would only easily eat 1 flavor. I emailed them and CS immediately responded and offered to only send the 1 flavor he liked in my remaining refills. I can’t even put into words how happy I am with the OUTSTANDING customer service.

  • Hiya vitamins are a must in our household. When my little one wakes up in the morning her favorite thing to do is to pick out which color vitamin she is going to have that day. They are full of goodness that makes it easy as a busy parent. Would highly recommend! Customer service has also been nothing but amazing!

    Friends with Hiya
  • Hiya is the only multivitamin my daughter will eat. We tried everything ranging from different gummy’s to other brands of powdered drinks. She loves the taste and it’s a fun easy way to get her vitamins each day.!

    Received a free product from Hiya