Haus offers low-sugar alcohol products with natural ingredients, creating a modern approach to the classic European apératif.

It all started with alcohol, an industry that hasn’t evolved since prohibition. It’s still ruled by huge liquor companies that spend big to get their products on store shelves and in bars. And you’re stuck with their choices. Sketchy ingredients, too much alcohol, outdated aesthetics, and too many hangovers. 

Something needed to change, and we knew alcohol could be different. Like food, it can come from organic farms, not factories. It can be created naturally with real fruits and botanicals, not artificial flavors. And it can be accessible.

So we created our own alcohol brand aligned with the values of our generation. 

We started with a line of apéritifs (low-ABV spirits made popular in Europe) made with whole fruits and botanicals, and none of the artificial stuff. Sophisticated yet easy to drink, Haus is something you can drink on the rocks just as easily as in a cocktail with sparkling water or tonic. And with a fraction of the alcohol of hard liquor (18% ABV to be exact), it's designed to be enjoyed all night without the consequences. 

We launched direct-to-consumer (we were the first alcohol brand of our kind to do this) to make high quality alcohol accessible to more people, and quickly hit a sweet spot with drinkers looking for something better. While we still primarily sell online, you'll start to see Haus in retailers, bars, and restaurants soon, too.  At the end of the day, our goal is to make drinking better for as many people as possible. 

Drink

Haus earns mixed-to-positive reviews: the aperitifs often taste fresh, botanical, and versatile with low ABV that suits spritzes and light cocktails, but several reviews criticize muted or wine-like flavors and occasional syrupy or overly floral notes. Reviews praise standout flavors like Lemon Lavender and Grapefruit Jalapeño, striking packaging, and recipe cards, while noting uneven flavor complexity and that many blends drink better mixed than neat.

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