Haus offers low-sugar alcohol products with natural ingredients, creating a modern approach to the classic European apératif.

It all started with alcohol, an industry that hasn’t evolved since prohibition. It’s still ruled by huge liquor companies that spend big to get their products on store shelves and in bars. And you’re stuck with their choices. Sketchy ingredients, too much alcohol, outdated aesthetics, and too many hangovers. 

Something needed to change, and we knew alcohol could be different. Like food, it can come from organic farms, not factories. It can be created naturally with real fruits and botanicals, not artificial flavors. And it can be accessible.

So we created our own alcohol brand aligned with the values of our generation. 

We started with a line of apéritifs (low-ABV spirits made popular in Europe) made with whole fruits and botanicals, and none of the artificial stuff. Sophisticated yet easy to drink, Haus is something you can drink on the rocks just as easily as in a cocktail with sparkling water or tonic. And with a fraction of the alcohol of hard liquor (18% ABV to be exact), it's designed to be enjoyed all night without the consequences. 

We launched direct-to-consumer (we were the first alcohol brand of our kind to do this) to make high quality alcohol accessible to more people, and quickly hit a sweet spot with drinkers looking for something better. While we still primarily sell online, you'll start to see Haus in retailers, bars, and restaurants soon, too.  At the end of the day, our goal is to make drinking better for as many people as possible. 

Haus

Cocktails & Liquor

Drink

I do wish I could go to a store in LA to pick it up, explore the options. 

I tried their sampler box, so I got a really good idea of their different flavor profiles. I had been dying to try this, as their branding totally got me, as well as their messaging about apertifs and low-sugar alcohols. During the pandemic, I got into fun beverages, and this was definitely one of them! For most of their drinks, I would suggest mixing it with sparkling water, as the floral tastes are way too much to be drank on the rocks. But I loved the variety of options and would highly recommend someone try it. Also, they include a fun magazine with awesome music, recipe recommendations. They really go above and beyond. 

flavors aren't as pronounced, high price point, perfect for gift or special occasion

This is my favorite booze brand! I try two new flavors every month but I'd say that Rose Rose and Lavendar Lemon are my go-tos. I find myself cooking with these, mixing them in teas and club soda, and can drink them straight if I'd like that! The bottles are gorgeous and look so pretty out on a bar cart. 

Some flavors are a miss... I do wish they could do small shot samples for larger flavor releases in the future. I'd be inclined to buy more often and try new flavors in bulk.

We are a Haus household and haven't looked back. If this doesn't say enough... we designed our entire kitchen esthetic around the Haus bottle design. We buy 12 bottles at a time on repeat. Rosé and Lemon Lavender are hands down my favorite flavor. Haus is the most genuine brand I've experienced since Warby Parker and that says a lot coming from me.

These are a lot stronger than I realized they were, and I didn't love some of the guilt-provoking ads for Haus that I saw on Instagram around the holidays.

I love absolutely everything about Haus's brand design. I got a sample pack and especially enjoyed the citrus flower and ginger yuzu. They were tasty both in cocktails and as aperitifs.

I would like to try more pronounced flavors and different sizes. For two, I feel like there's an odd amount of product, at least for how we drink it? Basically Haus isn't part of my routine but it could be, I just haven't found my perfect drink and/or frequency yet. 

Visually the bottle is beautiful and overall brand identity and story is very compelling. I always jump on new flavors and I have most enjoyed the strongest ones, recently the grapefruit and jalapeno. It's nice to bring to parties, as gifts, and have around the house. The recipe cards are amazingly helpful. 

I feel like my palette isn't sophisticated enough for the unique flavors they have and I don't know how to drink it regularly given the alcohol percentage. I didn't like the Citrus Flower flavor I tried that much, it was too floral. Haus is also marketed as a "low alcohol" option but its actually a quite high alcohol percentage drink (similar to wine). It makes me feel limited in how to drink it: On one hand I didn't like any of the flavors I've tried so far on the rocks and the flavor's not quite strong enough to essentially water down with seltzer but on the other hand Haus's flavors seem like great cocktail mixers to liquors (Whiskey + Bitter Clove for example) which then makes a really strong drink. 

Loved the packaging and the elevated feel of the whole brand. Would try more flavors in the future & the recipe cards that come with the bottles are also really fun and make me want to try them in different ways. 

With all the hype that surrounded the launch of Haus I was kind of disappointed in the flavor. It pretty much just tasted like any wine and I was looking forward to more potent flavors given the descriptions on the website.

Well, I love the brand and the packaging. The story of the brand seems really compelling and the founders seem like wonderful people. I was excited when I purchased a sample pack.

I'm really into spirits and there are lots of apertifs I really enjoy. This is a pretty broad category, though, and doesn't necessarily give you a clear indication of what the flavor will be like.

I thought Haus tasted like flavored white wine. I didn't enjoy it very much. It might have been unfair of me, but I think I anticipated a low proof spirit where the flavor in the title would be the primary flavor. It really mostly tastes like white wine with a touch of the title flavor.

It's fair to say that's on me for the error, but I've let a few friends who like white wine try the product and they've all felt a bit disappointed.  

When I can buy an excellent sweet vermouth or a decent bottle of wine for $25, it's hard to justify Haus's $40 price tag.

Every part of this experience is lovely - from ordering to receiving to unboxing to tasting to storing (displaying) the bottle. It really elevates the drinking experience. They're also one of the few alcohol brands that are transparent about their ingredients. Setting a great standard for existing and future brands. 

Haus

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