Hairtelligence makes high quality, personalized wigs using AI technology to produce accurate measurements and hairstyles for all.  

Parfait is a venture backed, DTC startup using computer vision technology that enables customers to customize their hair wigs and extensions, all from the comfort of their home.

This is the first direct-to-consumer customization business model, eliminating the need for in person visits, alleviating the effort of sifting through thousands of youtube videos to #DIY, and removing the costs  associated with customization from traditional stylists.

From purchase to application, we provide tools and guidance that puts today’s and tomorrow’s look within our customer’s reach. We’ve built AI and computer-vision technology to power our customer onboarding and customization application, which automatically sizes and selects the correct lace color for every customer order, all with just a few selfies. 

Once we find a customer’s size and perfect lace color, we allow each customer to build their new wig. From cut, color, or wave pattern, this wig will be perfectly made to #realizeyourbeautyvision

 Our team intimately understands the pain points we solve because we have each experienced them in our own lives. This direct relationship with this experience powers our innovation efforts, truly creating a company made for you, by people who truly understand you. 



Isoken Igbinedion

Ifueko Igbinedion

Marlyse Reeves

Simone Kendle

Tech

Parfait earns mixed reviews: the brand delivers lightweight, well-constructed wigs with seamless lace and comfortable, AI-guided fits, yet inconsistent sizing, variable hair quality, and color inaccuracies undercut confidence. Reviews also flag poor instructions and unresponsive service, with some praising easy installs, elegant packaging, and long-lasting curls while others report shedding, visible wefts, and unresolved alterations—useful for shoppers weighing strong craftsmanship against reliability concerns.

About Parfait