Hairtelligence makes high quality, personalized wigs using AI technology to produce accurate measurements and hairstyles for all.  

Parfait is a venture backed, DTC startup using computer vision technology that enables customers to customize their hair wigs and extensions, all from the comfort of their home.

This is the first direct-to-consumer customization business model, eliminating the need for in person visits, alleviating the effort of sifting through thousands of youtube videos to #DIY, and removing the costs  associated with customization from traditional stylists.

From purchase to application, we provide tools and guidance that puts today’s and tomorrow’s look within our customer’s reach. We’ve built AI and computer-vision technology to power our customer onboarding and customization application, which automatically sizes and selects the correct lace color for every customer order, all with just a few selfies. 

Once we find a customer’s size and perfect lace color, we allow each customer to build their new wig. From cut, color, or wave pattern, this wig will be perfectly made to #realizeyourbeautyvision

 Our team intimately understands the pain points we solve because we have each experienced them in our own lives. This direct relationship with this experience powers our innovation efforts, truly creating a company made for you, by people who truly understand you. 



Isoken Igbinedion

Ifueko Igbinedion

Marlyse Reeves

Simone Kendle

Parfait

no  3 wig

very straight wig with HD lace

No 7 Wig

Personal Care

Tech

Hair Care

Hair Accessories

I wanted the personalized wig purchase from Parfait to work out, but it didn't.  When I researched the company and saw black  women owners, I thought the experience would be upscale and professional.  The experience was actually quite negative.  I waited two months for my wig only to be have my money refunded.  A company representative basically said I was underpaying for a $900 wig. They act like a haggled with the company over the price. No, this is the price that they set.  When I waited over a month because of two delivery delays, I asked for some type of monetary compensation ( I had to keep going to the salon for over a month while I waited).  Then, the rude emails begin. Erwin, Lead Customer Advocate at Parfait shared their rude opinion,  "At this point, I think we are not the best company to make this hair for you. You are welcome to have this custom made with your local Stylist. I'm happy to assist you in canceling in this order if you prefer."

Excuse me, I just want wig that I have waited for over 2+ months.! How unprofessional! I was not rude in my communication, but I expressed how much I needed my wig and asked about the time frame even before I ordered.  Two months after ordering and paying $900, I have the right to ask questions and express concern, but not in the Parfait Wig world.  After seeing these reviews concerning the fit of the wig, maybe I am better off.  Let's hope that me refund isn't as delayed as the wig!

I typically have my wigs made by someone local. I chose Parfait because of its site and process. I was concerned about the fit since I am accustomed to being manually measured. The wig fit was okay not as exact as the wigs I have made by a professional.  Portions of my edges were not covered fully by the wig cap, but I would try one more time.  The customer service is absolutely atrocious and non-existent. My concern about the fitting led me to call your company. a gentleman answered and questioned me on how I found the number to call him. I confirmed I received a text from this number. I advised I was concerned about the fitting, he said he would get back to me and did not. Wig came in 6 weeks.

I decided to make a small investment in what I thought would be a nice tailored wig.  After much debate, I decided to spend upwards of $800 on the Balayage unit from Parfait.  The color is amazing, the packaging was incredible, and the customer service was good.  But the wig itself, TRASH.  It looks like something from Amazon or the beauty supply store.  The marketing boasted the natural look of the wig, and how you wouldn’t be able to tell it was a wig, etc.  And that simply was not true.  The unit is thin so you can see the weft that they refer to as “breathable technology”.  You see the lace, not scalp, the hair sheds horribly and is a matted mess after wearing it!  I had to send it back.  They allegedly repaired it, but returned it looking worse than before.  It was almost as if they removed a west and now the hair is so stringy.  It’s like Barbie doll hair and I can’t return it at this point.  I’m stuck with it and out $800 or so.  Never again

Love it!  I was lowkey worried about the AI sizing and the lace not blending with my skin tone, but it legit melted like butter – perfect match! The freebies were a nice surprise. Unlike other brands that fill my order with fake eyelashes or other things I don't use, these were actually USEFUL goodies. Will order again. 

Every exciting and different experience with the AI technology, helpful and easy way to get your wig shaped to your own personal hairline.

The wigs are amazing from hair quality, coloring & the fact that its easy to install for beginners is a plusssss. also big bonus to them being breathable.

I've been shopping with Parfait since 2022 and I probably won't shop for wigs anywhere else. I love that Parfait provides an easy installation so I can just get up and go in my wig in the moments where I don't feel like getting it professionally installed. Each wig that I've received has always fit comfortably and felt lightweight, which is a huge plus. I also have always had my wig constructed and delivered within the timeline on the website which is a huge plus as I've dealt with undelivered or unreliable wig vendors in the past.

I’m used to wearing synthetic human hair wigs but this one from parfait is one of the best. The technology they use the way the hair feels wow 10/10  I bought my first wig 2023 and it’s 2024 and the hair looks the same.

I ordered a wig and it came with no instructions … so I contacted the group to also let them know that the one piece of marketing material in the package had an incomplete sentence. My request for videos or PDF instructions was ignored and I was told I could “book” a consultation. In other words they have nothing to explain the product. The back of the wig has this huge loop and it doesn’t really “fit” my head properly so much for this AI. Perhaps they needed to have a video to create a real fitting but this is now just an expensive dust collector. I think the money was spent on the box lol.

The construction of this wig/unit is amazing! I wear wigs often and have never had a unit that fit my head like a glove. The hair is gorgeous and the lace melts very well, you cannot see it at all. I was so impressed with the actual wig itself. My only issue was the coloring. I sent pictures and had a virtual consultation of what I wanted and that was not achieved. This wig was constructed so well I would definitely buy another and have my stylist color it for me. 

Customer service is non existent!!! Wont respond to emails and no phone number to call. Unacceptable for what they charge.

About Parfait