Golden Ratio has created a new way of drinking coffee that tastes more like tea, is less acidic and easy to brew - all while providing the caffeine you expect from coffee.
It tasted like water down coffee to me, feels like it lives in this in-between world of coffee and tea when I personally would rather just have coffee or tea. I do have some friends who are real coffee heads but are searching for low acidic options and enjoy this however
My friend actually started this company, but my unbiased take is that the flavor is unique but not something I would drink every day. The flavor is nutty and kind of thin (especially compared to the black coffee I usually drink). That said, the different flavors they have all taste great and add a nice set of variety! It was nice to try, but I'd rather just go with a black tea or coffee in most situations.
No improvements needed, it's just not quite for me!