Gen See makes clean makeup with a focus on sustainable packaging and inclusive business practices.

Gen See is cruelty free, vegan, clean, high performance makeup.

Because we don’t want to choose between makeup we love and makeup that’s good for us and the planet, and neither should you.

Gen See was born of the need many of us share these days, to See things differently. We see the earth and our effect on it, we see others and our effect on them.

We wanted products for ourselves that are not only clean but also sustainable and created ethically - and that were amazing formulas.

With this laundry list in mind we started working on Gen See and set out to make products with a color palette and design that spark joy each and every time you use them. 

With tons of Love and Gratitude for discovering our tiny new brand 🧡! 

Danya & Tamar
Gen See Co-Founders 



Danya Klein

Tamar Yaniv

Beauty

Gen See earns strong reviews for performance-driven, clean formulas—mascara that doesn’t clump or flake, richly pigmented lip and cheek tints, long-wear liquid eyeshadow, and travel-friendly mini bronzer and blush—while its striking, sustainable packaging delights. Reviews also flag drawbacks: occasional over-hype, a desire for more shade options, and one report of poor refund handling that undermines confidence.

Gen See

Clean Sheen

Makeup

Cruise Liner Eye Pencil

The Mixed Media Pink Quad Set

The Plush Eyes Set

The Orchid Set

The Old Hollywood Collection Set

The NYC Drama Set

The Night Out In NYC Set

The Multitaskers Set

The Linen Dream Set

The Perfectly Neutral Set

The Linen Glam Set

The Multi Use Magic Set

The Strawberry Summer Set

The Smokey Eye Set

Spectator Sport Mascara

Clean Sheen Lip Gloss

Clean Sheen Cheek + Lip

Pick Me Up Lip Matte Lipstick

Arch Support Brow Powder Gel

Mixed Media Metallic Liquid Eyeshadow

Mixed Media Matte Liquid Eyeshadow

Limited Edition Zippered Pouch

Mighty Makeup Bag

Comfort Level Lip Mask

Clean Sheen Cheek + Lip Color

The Mixed Media Quad Set

The Night Out

The Nyc Drama Set

Gen See products