Gen See
4.6 • 15 Reviews
Gen See makes clean makeup with a focus on sustainable packaging and inclusive business practices.
4.6
Gen See earns strong reviews for performance-driven, clean formulas—mascara that doesn’t clump or flake, richly pigmented lip and cheek tints, long-wear liquid eyeshadow, and travel-friendly mini bronzer and blush—while its striking, sustainable packaging delights. Reviews also flag drawbacks: occasional over-hype, a desire for more shade options, and one report of poor refund handling that undermines confidence.
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6mo ago
The mini tubes of bronzer and blush are awesome. I try to pack as minimal as possible sometimes and these little tunes can pack a punch with pigment. I easily put some on a makeup blender or appy with my fingers to bring some color to my face. A little bit goes a long way.
Ho provato due prodotti di questo brand, il lucidalabbra è un ombretto liquido. L’ombretto è pazzesco, ha un’ottima durata ed è super luminoso! Mi è piaciuto molto anche il lucidalabbra. Il packaging è veramente bellissimo.
3y ago
Love the products. Travel friendly and very long lasting. The eyeshadow/multi use stays on well and there’s a lot of pigment. Also easy to blend. The multi use highlighter works well on the eyes, blends nicely. Their travel bag is so cute and spacious and holds a lot of your products. The matte lipstick goes on smooth and has a lot of pigment
4y ago
Really, really good quality makeup. The lip and cheek tint is moisturizing, keeps really well and a little goes a long way. The colours are versatile. I am getting so many compliments since I integrated the tints into my routine. I also love that it's a mission-driven company. So rare to get the quality & mission combined. This feels 100% like a luxury brand.
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What is Gen See?
Gen See makes clean makeup with a focus on sustainable packaging and inclusive business practices.
In their own words
Gen See is cruelty free, vegan, clean, high performance makeup. Because we don’t want to choose between makeup we love and makeup that’s good for us and the planet, and neither should you. Gen See was born of the need many of us share these days, to See things differently. We see the earth and our effect on it, we see others and our effect on them. We wanted products for ourselves that are not only clean but also sustainable and created ethically - and that were amazing formulas. With this laundry list in mind we started working on Gen See and set out to make products with a color palette and design that spark joy each and every time you use them. With tons of Love and Gratitude for discovering our tiny new brand 🧡! Danya & Tamar Gen See Co-Founders
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Montebello, NY
Danya Klein
Tamar Yaniv
Sustainable practices and packaging solutions are an inseparable part of Gen See. Each of our products necessitates a different packaging solution, which is why we focus on mono-materials, post consumer recycled materials and alternative plastics from renewable sources like sugarcane. All our cartons are made of 100% recycled, FSC certified paper. Unlike many other lipsticks, the base has no magnet because magnets cannot be recycled and go straight into landfills. We are also a member of PACT, a non profit taking responsibility for the industry packaging problem and diverting hard to recycle materials from landfills
