Gen See makes clean makeup with a focus on sustainable packaging and inclusive business practices.

Gen See is cruelty free, vegan, clean, high performance makeup.

Because we don’t want to choose between makeup we love and makeup that’s good for us and the planet, and neither should you.

Gen See was born of the need many of us share these days, to See things differently. We see the earth and our effect on it, we see others and our effect on them.

We wanted products for ourselves that are not only clean but also sustainable and created ethically - and that were amazing formulas.

With this laundry list in mind we started working on Gen See and set out to make products with a color palette and design that spark joy each and every time you use them. 

With tons of Love and Gratitude for discovering our tiny new brand 🧡! 

Danya & Tamar
Gen See Co-Founders 



Danya Klein

Tamar Yaniv

Gen See

Clean Sheen

Beauty

Makeup

Never EVER thought I'd be a blush person until I tried Clean Sheen from Gen See. I have the apricot colour and absolutely adore it. Going to purchase the pink colour for my mom to try too!

Amazing company, with amazing effective products. I would highly recommend. LOVE LOVE LOVE

Gorgeous products - I am a sucker for pretty packaging :) Everything goes on smoothly with amazing texture. The Clean Sheen lip & cheek color is perfect! blends really well and perfect to have in my bag for easy touchups. Feels good to buy sustainable makeup that doesn't compromise on quality. Really impressed.

Nothing to improve. I just can’t wait for them to roll out more products.

I love the fact of the business is run by two female entrepreneurs and his eco-conscious and sustainable. But all that wouldn’t matter if the products were great. They are, truly excellent. A great lipstick that feels beautiful on your lips and lasts. The mascara survived a long party one night, and a tough work out at the gym on another day. The sheer cheek and lip color is so lovely and natural and wow, the arch support! I’ve only had them for a few days but really think they’re great. And the price point is very reasonable.

The packaging is really nice. I love the texture of the matte lipstick. The fact that everything is 100% clean is a big plus

Can't wait for Gen See to have more products!

So many good things about this brand. Starting with the online shopping experience which is fast and efficient. I received tracking updates and a super fast delivery. 
I'm obsessed with Gen Sees mascara and lipsticks. The mascara checks all the boxes for me:
Easy to apply
Creates long laches
Only needs two coats
Does not clump
Stays on for hours
Does not smear
Does not flake
And is easy to remove at the end of the day!

The lipsticks have gorgeous colors. They are luscious, go on very smoothly and stay on for hours

Really, really good quality makeup. The lip and cheek tint is moisturizing, keeps really well and a little goes a long way. The colours are versatile. I am getting so many compliments since I integrated the tints into my routine. I also love that it's a mission-driven company. So rare to get the quality & mission combined. This feels 100% like a luxury brand.

Love the products. Travel friendly and very long lasting. The eyeshadow/multi use stays on well and there’s a lot of pigment. Also easy to blend. The multi use highlighter works well on the eyes, blends nicely. Their travel bag is so cute and spacious and holds a lot of your products. The matte lipstick goes on smooth and has a lot of pigment   

Ho provato due prodotti di questo brand, il lucidalabbra è un ombretto liquido. L’ombretto è pazzesco, ha un’ottima durata ed è super luminoso! Mi è piaciuto molto anche il lucidalabbra. Il packaging è veramente bellissimo. 

I’ve often struggled to find great quality clean cosmetics until I found Gensee. The delivery is swift and I couldn’t recommend more highly.

About Gen See