Elorea is probably the only new fragrance brand in recent years that really stands to survive and truly differentiate itself in this market. It's not just the "Korean heritage" marketing - it is the formulations themselves. None of the scents will really "remind" you of other fragrances that you've smelled, and so you will continue to think about Elorea smells for a very, very long time. Beautiful, potential to be universally loved scents are Heaven and Hazy Blue. I hope to see their product range expand into home goods outside of candles and into diffusers.