E.l.f reviews and discussion

4.6

95% of reviewers would recommend to a friend

Reviews mention

  • Grippy, long-wear primer performance
  • Buildable, high-coverage concealers
  • Cruelty-free, vegan formulations
  • Wide, inclusive shade selection
  • Occasional sticky primer texture
  • Inconsistent product longevity
  • Creasing under-eye concealers
  • Flimsy, messy packaging

E.l.f asserts real performance in reviews: Power Grip Primer, Camo Concealer, Halo Glow, and Brow Lift win praise for long wear, grip, and flattering finishes, while wide shade variety and cruelty‑free, vegan formulas impress. Reviews also flag inconsistencies—hit‑or‑miss formulas, sticky primers, creasing concealers, some products drying out or lacking longevity, occasional irritation for sensitive skin, flimsy packaging, and smaller product amounts—making the brand strong for staples and experimentation but not flawless.

AI summary based on Thingtesting reviews

525 reviews and posts

  • Elf makes good products. I really like their bronzers and brushes, too. The thick primer is easy to go on with a bit of my Oil of Olay face cream mixed in.

  • Nothing ive ever bought from Elf has ever disappointed me, I always prefer a more natural look and with Elf I am always able to achieve that. I love every product ive used so far, the putty blush and brow lift are especially helpful in elevating my day to day

  • These products are awesome and very affordable. The primers go on so smooth and non-greasy. They feel like your not wearing makeup. Elf products make up most of my makeup routine

  • I absolutely love Elf products. I find that they are very affordable and very good for sensitive skin.

  • I specifically tested the setting spray. And honestly, I am in LOVE! After considering a lot of different options, I was looking for something that would be setting while also hydrating. My skin is like the desert, and there is little more I can do to control that, than actually using products that work with my skin needs. I used this product in combination with the shiseido synchro skin liquid concealer and powder, I do not use foundation but do use the tinted sunscreen of Isdin. No creasing, longlasting and natural makeup, absolutely AMAZING! I used the E.l.f. Studio Makeup Mist & Set.

  • Despite the affordability of this brand, the quality is amazing. Would love it if they came out with a few more color palette, though.

  • some super good products eg. the primers especially power grip very cost effective but the foundation made break out as i have very sensitive skin though this happens with a lot of products so be careful sensitive skin girlies xx

  • Elf is a nice brand, extremely affordable! Huge variety from tools to makeup. Perfect for a teenager just getting into makeup

  • I love ELF products and you cannot beat their prices! Great quality products that are affordable it’s nice for someone who is on a fixed income to be able to afford good quality products that are not expensive so they don’t break my pocketbook!

    Invested in E.l.f
  • Best quality at such a cheap price! It feels, and looks like any other expensive brand from Sephora.

  • Great brand that has many dupes for high end products.

  • Their products are adorable and I love the quality! Don’t actually have a complaint !

    Invested in E.l.f
  • I love Elf. Most of my makeup collection is Elf. Since I started doing makeup they have been my go-to. They're affordable, and their products are amazing, from skincare to makeup. I will always recommend them no matter what!

  • This is such good quality and affordable makeup. Huge fan of the eyebrow gel.

  • Elf is the best makeup brand on the market. The quality is high-end and comparable, if not superior, to luxury brands. Their commitment to remaining financially accessible and vegan/cruelty free is admirable.

  • I LOVE EVERYTHING ABOUT ELF. So cheap for the long-lasting and good quality products. Hydrating camo concealer is a life saver.

  • Appreciate the accessibility and quality of the products. The brand has such a big range of products it’s incredible!

  • Always love this brand. So affordable and effective, my favorite is their lip plumping gloss and face primer.

  • I've bought elfs counselor before and I loved it. It's smooth on the skin and there counselor brush smoothly guides the makeup around the area where I put it. It's an amazing product.

  • I apply their hydrating face primer, and even a small amount leaves my naturally dry skin feeling incredibly soft and smooth.