E.l.f reviews and discussion

4.6

95% of reviewers would recommend to a friend

Reviews mention

  • Grippy, long-wear primer performance
  • Buildable, high-coverage concealers
  • Cruelty-free, vegan formulations
  • Wide, inclusive shade selection
  • Occasional sticky primer texture
  • Inconsistent product longevity
  • Creasing under-eye concealers
  • Flimsy, messy packaging

E.l.f asserts real performance in reviews: Power Grip Primer, Camo Concealer, Halo Glow, and Brow Lift win praise for long wear, grip, and flattering finishes, while wide shade variety and cruelty‑free, vegan formulas impress. Reviews also flag inconsistencies—hit‑or‑miss formulas, sticky primers, creasing concealers, some products drying out or lacking longevity, occasional irritation for sensitive skin, flimsy packaging, and smaller product amounts—making the brand strong for staples and experimentation but not flawless.

AI summary based on Thingtesting reviews

525 reviews and posts

  • I absolutely love their elf grip primer. Gives my skin a smooth base and makes my makeup last all day.

  • Made my oily skin not so oily especially when wearing makeup

    Invested in E.l.f
  • Tried the Power Grip primer. It is very sticky when applying, it dries very quickly, then once dried it feels like nothing is on your skin. It does a decent job of keeping makeup in place throughout the day. It’s difficult to judge how much to use so I ran out rather quickly.

  • Truly an incredibly affordable and quality brand. I have yet to try a product by ELF and be disappointed, from Halo glow liquid foundation to the poreless putty even their make up brushes! It has all been exceptional.

  • I absolutely love elf. It’s the only brand of makeup I use

    Influencer for E.l.f
  • Inexpensive and great quality as always E.l.f never disappoints. I personally like their powder blush. Blends great and it is not patchy on the skin.

  • Luxury quality for a fraction of the cost? Sign me up! Being a frequent E.L.F. consumer makes me feel validated in saying the products never go out of style.

  • Most of these products I actually enjoy. For some makeup that doesn't break the bank it's great

  • Love every product I've tried!! Great for skin types with mist products and true statement made by the company to promote such products!!

    Friends with E.l.f
  • Elf is my to go makeup brand, so affordable and good products.

  • I love Elf's Camo Concealer. It blends so smoothly on my skin. It hides my imperfections and conceals my dark circles under my eyes. And it is super affordable so you can't go wrong with this concealer!

  • You love E.l.f! They are very affordable for anyone that loves beauty. Their products make you keep coming back for more.

    Influencer for E.l.f
  • The quality that you get for the price is pretty much unmatched. They are a brand that is known to make the best luxury brand dupes.

  • Elf has been around a while now. I remember when the started. I don’t really value them then. Now tried products have become a staple. Great sheer powder, setting, spray, concealer… especially concealer. I had bad facial bruises from dental work and the camouflage makeup for that is wonderful as are the other products mentioned. Give them a try you’ll be happy and save money

    No compensation
  • E.l.f. Is such an affordable brand, and you can find just about any makeup product you could be looking for. I’m a big fan of the shade ranges and products for different skin types.

  • They products are super good for their prices. The overall experience is great.

    Feedback

    I would recommend this bran 10/10, they always do a lot of promotions so I just wait for those to buy incredible products at a good price point.