E.l.f reviews and discussion

4.6

95% of reviewers would recommend to a friend

Reviews mention

  • High-performing dupe formulations
  • Cruelty-free vegan positioning
  • Pigmented color cosmetics
  • Exceptional makeup brushes
  • Inconsistent formula performance
  • Sticky-feel face primers
  • Creasing under-eye concealer
  • Messy, leaky product packaging

E.l.f earns strong reviews for delivering high-performing, cruelty-free dupes—standouts include Power Grip Primer, Camo Concealer, Putty Blush/Bronzer, Halo Glow Liquid Filter, and excellent brushes—proving the brand is good and often comparable to prestige. Reviews also flag inconsistencies: hit‑or‑miss formulas, sticky primers for some, creasing concealer without setting, messy or leaky packaging, short product quantity, and irritation or breakouts on sensitive skin.

AI summary based on Thingtesting reviews

521 reviews and posts

  • Every ELF product I've tried is better than the next! I tried the SPF and it went on easy, no whitewash or pilling. Highly recommend!

    Received a free product from E.l.f
  • e.l.f. Cream Glide Lip Liner, Highly-Pigmented Pencil For Shaping & Sculpting Lips, Semi-Matte Finish, Vegan & Cruelty-Free, Mauve Aside If you are 55 or older, this is a great lip liner for a few reasons. It can make your lips look bigger. Drawing lines is a breeze, which makes it easy and fast to use.

  • It applies well but does not last through out the day needs reapplication. Great price though compared to most beauty products.

    Student discount
  • Love their lip gloss and brow pencil. Smooth application and long lasting. Easy wash off before sleeping and non pore clogging.

    Friends with E.l.f
  • JÁ CONHEÇO ESSA A MUITOS ANOS, MAS PELA DIFICULDADE EM ENCONTRAR ONDE MORO NÃO USO A MUITO TEMPO, ME SURPREENDI COM A QUALIDADE E O PREÇO ACESSIVEL, ADORARIA TESTAR NOVOS PRODUTOS.

    NÃO TENHO
  • I’ve been using E.L.F.’s brow pencil and eyeshadow for a while now, and I’m obsessed! The brow pencil is amazing—super affordable, yet it delivers the precision and natural look I love. It glides on smoothly, fills in my brows perfectly, and lasts all day without smudging. It’s become a staple in my makeup routine. As for the eyeshadows, the pigment is surprisingly rich for the price! I love how blendable and long-lasting the shades are. Whether I’m going for a subtle, everyday look or something a bit more dramatic, E.L.F.’s eyeshadow palette has me covered. Plus, their products are cruelty-free, which is a huge bonus. Overall, I’m beyond impressed with the quality of E.L.F. for such an affordable brand. Highly recommend if you’re looking for beauty products that don’t break the bank but still deliver great results!

    Influencer for E.l.f
  • Love the affordable products that dupe the expensive products almost completely or even better! Always a great buy and easy to purchase anywhere anytime.

  • Love elf products. They work great at affordable prices.

  • I love all E.l.f products! They always come up with new innovative products which I love to try! Also they are cruelty-free which is important to me!

  • They're reliable, affordable, and cruelty free! Middle school me loved them and adult me still does

  • I've been using E.l.f. Cosmetics for quite some time and am thoroughly impressed with the quality of their makeup, especially the primers and brushes, given the affordable price. The brand offers a wide variety of products, making it easy to find something for every need. However, I've noticed some inconsistency in product longevity and experienced packaging issues with the skincare line, which also seems a bit overpriced. Despite these minor drawbacks, E.l.f. provides excellent value for money and remains a go-to for innovative and high-quality products.

  • They have so many different types of makeup and skincare that actually work for all types of skin type. The products are also on the affordable end while still providing good quality.

  • Fab affordable products that are always of high quality and well made!! I love all Elf products and highly recommend giving them a try !!

  • i love elf so much!!! so good for affordable dupes as well!!!

  • Loved their Camo CC cream! Used it everyday for over a year and it still has a bit of product left in it. The texture is a bit heavy and for me it felt like it had a matte finish, overall I would recommend this product.

  • If anybody knows me, knows that I absolutely loveee elf products due to their affordable prices but high end quality. Their brow gel doesn’t crust, even if you have a bit of a heavy hand. I also use the eyeliner to fill in my brows and it works amazing on top of the gel. Their putty blush is very pigmented. The power grip primer speaks for itself & the putty primer erases all pores! The halo glow powder gives a flawless filter finish. I go between the coconut mist, blue light and matte finish setting sprays depending on what’s available and they all keep my makeup long lasting! feel like elf is unmatched, I don’t even know what more to say. 10/10, would definitely recommend!

  • Love their lip products. They are as good as most of the higher end glosses that I have tried. Also love their makeup brushes. They are the best.

  • I tried the Glow Reviver Lip Oil in the shade Jam Session and honestly I love it! The applicator is bigger than a normal lip oil/gloss applicator which makes it really easy to apply. My only note is that I wish the color was a bit more vibrant!

  • e.l.f. Cosmetics has been my go-to for makeup essentials. Their products consistently deliver great quality at affordable prices, offering a wide range of options for every makeup need. From their flawless finish foundations to their long-lasting lipsticks, e.l.f. never disappoints, making them a staple in my beauty routine! Nothing negative.

    N/a
  • Bought a few products because of great reviews but I was very unimpressed.