4.8
98% of reviewers would recommend to a friend
EADEM
4.8 • 56 Reviews
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4.8
98% of reviewers would recommend to a friend
EADEM earns strong reviews for products that perform, led by the Le Chouchou Lip Softening Balm, which hydrates, gently exfoliates, and delivers rich, buildable color with a cooling metal applicator—though some find the formula thick, scents inconsistent, or color stronger than expected. Skincare like Milk Marvel Spot Serum and Cashmere Peel Toner feels gentle and elegant with noticeable glow for many, yet results on dark spots or pore minimization can be modest, and the Dew Dream Cleansing Balm can struggle with heavy makeup removal.
AI summary based on Thingtesting reviews
Love love love eadem's mission and values and emphasis on beauty and skincare for women of color. This lip balm is sooo amazing, the applicator feels nice and cool on my lips, hydrating and I just love how it looks on me! I was skeptical about the colours in this set but I'm pleasantly surprised! you neeeed these little ones to take anywhere with you!

Verified purchase
2mo ago
I live in the south so a good sunscreen is everyday must. I love mess free, easy application just in one swipe and it's perfect for on the go use. It feels so comfortable almost like second skin. There is no white cast after application so you can do touch ups on top of your makeup.

3mo ago
I’ve really been enjoying Le Chouchou Lip Softening Balm — it’s more than just a regular balm. It feels super hydrating and nourishing on my lips thanks to rich butters like açaí and mongongo, and the gentle exfoliating enzymes help smooth away dry patches so other lip products go on much better. The finish gives a natural glossy sheen with a nice hint of tint that looks effortless for everyday wear. It’s lightweight, comfortable, and doesn’t feel sticky. While it doesn’t last all day on its own, it keeps my lips soft and smooth throughout the afternoon. Overall, a great everyday lip treatment with color and care in one.

17d ago
EADEM Le Chouchou lip balms are the best lip balms, I have way too many of them. They deliver hydration and color pay-off and never leave lips feeling dry or sticky. It stays on for HOURS. The metal applicator is cooling and makes it feel nice to apply. Sometimes the tubes leak a little bit of product onto the metal applicator but it's not a huge issue. I use the Butter Mochi (clear) every day at night and the Guava Fresca (pink coral) and Rose Chateau (sparkly light pink) during the day. I'm eyeing the Fig Sauce (mauve) and Sakura Shaved Ice (pink) colors next. Forgot to add but each scent also smells amazing!

2mo ago
Take it from someone who is hyper-critical of most lip balms- this stuff really does what it says. Not only is the marketing great but turns out the balm’s exfoliating properties were what I needed this whole time to tame my perpetually cracking lips. I don’t think any product has effectively softened like this one has. Not to mention, the thick consistency is ideal for anyone who finds that most balms disappear after a while.


13d ago
I have Fig Sauce and Guava Fresca and am OBSESSED with both of them! The texture is perfect -- not sticky while still being hydrating, and the color payoff still lasts all day. As someone who is sensitive to smells in cosmetics, I was hesitant about these but it's not too heavy or too sweet!
I knew nothing about this brand but liked the sound of the products so took the plunge. First off the packaging is really lovely. I got the new limited edition croissant au beurre lip balm. The metal tip is lovely and cooling on the lips and the formula feels nice but croissant scent it is not. I get zero smell which was disappointing. I also got the cleansing balm gel. It has a refreshing citrus scent and takes off light makeup nicely and washes off easily, however I think I have just come to the conclusion that gel balm cleansers are just not for me. I prefer an oil as it’s easier to use and doesn’t tug at my skin or eyes at all. Overall a nice experience from this brand but not a must have in my routine.


Verified purchase
8mo ago
Pleasantly surprised! This lip balm is decadent! It feels so thick and smooth, with a large metal tip applicator, it’s very plush on the lips! I love the smell and flavor, as well as the variety of shades offered. I was equally as pleased to get a free chisel with my purchase, which is heavy duty and high quality! You won’t regret trying Le ChouChou!



Verified purchase
This brand has been one that I have wanted to try for a while so I was very excited to see a Thingdrop for them! The packaging was great - no plastic waste and packaged very secure. I got the set of their main 5 Le Chouchou Lip Softening Balms. The colors are fantastic - exactly as pictured and the scents are really unique (which I like!). I've had chapped lips for about a week now and after like 2 uses of this balm they were back to normal! I will definitely be purchasing again in the future!! The applicator is also cool to touch on the lips which is very nice



Verified purchase
9mo ago
I throughly enjoyed using this exfoliating toner! It has a nice thin texture so it layers well with my other products and it also didn’t break me out. I use tretinoin and it seems to be a great option for in between days!

Verified purchase
Clean and Glam: Le Chouchou Lip Softening Balm Goodbye parched lips and welcome a new daily dose of luxury. From the very first unboxing, Eadem Le Chouchou is unique. The name itself is playful, fun to say, but this is far more than a gloss and certainly more than a balm. I chose Croissant au Beurre, a clear shade laced with subtle gold shimmer. It is understated yet luminous, the kind of finish that catches the light in the most flattering way. The golden metal applicator adds to the experience, gliding across the lips with a cooling touch that feels indulgent. The balm settles almost instantly into a silky smoothness that makes lips feel soft and cared for. It is the kind of sleek, elegant product you want to keep on hand not just for the look of the tube, but for the way your lips seem to grow softer with every application. Le Chouchou is beauty multitasking at its finest. The formula gently exfoliates like the softest peel, restores moisture like an overnight mask, and finishes with the reflective sheen of a high-shine gloss. The balm cushions lips in lasting hydration and washes them in a touch of color, comfortable, wearable, and endlessly chic. I am already planning to try more, if not all. ✓ Vegan ✓ Lead-Free ✓ Cruelty-Free I love that the packaging is recyclable. The scent is divine but never overpowering. Le Chouchou is proof that everyday essentials can and should feel extraordinary.

Verified purchase
9mo ago
Bought the set of balms which have been a consistently well reviewed product. I kept the Bissap Glaze shade for myself but plan to gift the rest to friends. The packaging is beautiful, subtle and well crafted - perfect for all!

Verified purchase
Deep Hydrators in the form of a fine mist?! My acne-prone skin thanks you. My skin is dry but I also have hormonal acne. It’s hard finding skincare that is hydrating enough so that I’m not flaking but not so rich that I break out even more. I also suffer from a lot of facial redness so I love that Cica is an ingredient to help calm my skin. It feels so nice and soothing in a mist, especially during the hot Arizona summer. I love it!

This is such a good loo balm because it’s hydrating without feeling sticky or too thick. It has a slightly glossy finish but it doesn’t feel annoying at all. It gives off a slightly glossy finish tint but you can add more layers if you want bolder color

9mo ago
My first purchase from this company happened to be a limited release and i had no idea, I'd be hooked from the start. I got both croissant au beurre and pain au chocolat because I could not decide. The scent of these balms are so delicious and addictive. The applicator is by far my favorite of any balms i've tried, it glides over my lips smoothly, spreading the product evenly and seamless. No mess, no overuse of product and zero sticky mess. My lips feel hydrated, no caked up white sticky mess after wearing it for a while and the sparkles make my lips POP! Shipping was a little behind because they sold so quickly but the customer service was very helpful and informative with reassurance that my package was still in route. I have my eye on a few other products but as of now I'm loving the balms and look forward to exploring the rest of their products.

Verified purchase
9mo ago
I am so incredibly impressed by EADEM and the Le Chouchou Exfoliating + Softening Peptide Lip Balm in Croissant Au Beurre. It lives up to all of the hype that you have heard. Everything from the applicator tip to the amount of product dispensed. The subsequent softness and moisture provided was strong enough to help these flaky lips. I highly recommend this product! I have already purchased it in a second shade!


Verified purchase
8mo ago
Eadem's Cashmere Peel Gentle AHA + PHA Exfoliating Toner is a standout product in the realm of skincare, particularly for those seeking a gentle yet effective solution for hyperpigmentation, uneven texture, and dullness. Designed with a milky texture, it combines the hydrating benefits of a Korean essence with the exfoliating properties of a French toner, making it suitable for various skin types, including sensitive skin. It offers a harmonious blend of exfoliation and hydration, making it a valuable addition to any skincare regimen. Its gentle yet effective formulation addresses multiple skin concerns, providing a radiant and even complexion.

9mo ago
From my wife: I’m guilty of overpurchasing lip products… I have so much hope for them, and 90% of the time, I’m disappointed. I am a pretty low maintenance gal and I don’t like having to constantly reapply or fuss with whatever products I have on. You can find so many good reviews on various lip products, but I have to say that I was truly blown away by the Le Chouchou Lip Softening Balm. It not only makes your lips glossy and colored, but it actually hydrates and softens your lips, and makes them look amazing… it actually does what it promises to do. And it takes hours before another reapplication is required. I’ve read a number of complaints regarding the applicator for this product breaking, but this hasn’t happened to me yet. Buy this. It’s the best lip products I’ve ever tried, and if I could only use one, this would be. (Let’s hope Eadem can come out with an SPF version too!)

Verified purchase
6mo ago
I. Love. This. Lip balm. I’ve rotated lip balms around every 6 months for the last few years, and I think besides the Ami Cole one, this will be one of the only ones I’m keeping in the rotation. It has gorgeous pigment, great long wear (last at least 4 hours for me after applying), and does leave my lips feeling softer after wear. I also love the feel of the cooling metal applicator on my lips!

8mo ago
I ordered three shades: boba bounce, bissap glaze, and the limited edition pain au chocolat for some new fall lippie shades. I’ve been using these for about a week now and they’re so pretty on! I love that they make my lips look “blurred” and the formula doesn’t settle into the lines on my lips and instead almost glazes over my lips to make them look smooth and shiny. They also have really good color pay off and aren’t just a “tint.” They do have exfoliating properties so I wouldn’t wear this daily or a lot during the day. But my lips already do feel smoother after wearing these!

Verified purchase