The Balconette - Swim

3.0 • 2 Reviews

I mourn this brand. I was aware of Cuup when it first launched. I really like the rhetoric of intentional releases and thoughtful colorways as a means of reducing excess inventory and waste. Since then, Cuup has become like any other, fast releases and constant super sales. I feel like the brand has lost some of its charm, personality, and durability. The bras are cute , but I'm not sure if I will buy too many more

Cuup bras are the most comfortable bras I have ever tried. However, if you have a large chest, or maybe even if you don't, they don't last too long. For their price point, it is a bit upsetting having to get rid of really expensive and comfy bras after a few months of wear.