Colorwow reviews and discussion

4.3

85% of reviewers would recommend to a friend

Reviews mention

  • Lightweight texture, non-greasy finish
  • Powerful anti-humidity performance
  • Noticeable shine, glassy finish
  • Effective heat-protectant formulation
  • Inconsistent frizz control results
  • Heavy application requirement
  • Occasionally heavy on fine hair
  • Questionable multi-wash longevity claims

Colorwow earns strong reviews for delivering sleek, glossy, frizz-resistant hair—especially with Dream Coat, Dream Coat Extra Strength, and anti-humidity stylers—yet results can vary and some find the effect overhyped or inconsistent without heat. Reviewers praise lightweight feel, shine, and long-lasting humidity defense, while noting downsides like needing heavy application, occasional heaviness on fine hair, limited longevity versus the “three washes” claim, and some users seeing little to no frizz control.

AI summary based on Thingtesting reviews

34 reviews and posts

  • Absolutely LOVE this product. I have tried soo many leave in conditioners and this one takes the cake. Super lightweight, but the spray on the bottle make it so easy to build. The spray is like a continuous mist so it’s so easy to cover the whole head. Genuinely LOVE this and will be re-purchasing. For reference I have fine wavy hair!

  • Absolutely love this stuff. As a blonde who gets routine highlights, this stuff SAVES ME. Super easy functional pump, doesn’t lay heavily on my fine hair. I would definitely recommend!! Also lasts a good while.

  • I loveee a shine spray and this is solid one. I had a pretty positive experience with the product, it did what it said it would: added shine and minimized frizz. But, i think i tried this product when it was so mega viral, it got over hyped which caused me to feel a little disappointed overall. solid product though and my mom who is a hairdresser uses it in her salon.

  • really helps with smoothness and preventing frizz, though a rainy or humid day does put it to the test. you need to use a lot of product as well, so it doesn't last forever - the heat activation is a cool effect.

  • Makes my hair so smooth and shiny, even in humidity. It doesn’t weigh anything down or feel like product buildup. I love using it before blow drying for a sleek, glassy finish. It reduces my frizz too.

  • This does nothing for my thick, wavy hair. It definitely coats it, but it never helps me with frizz when using heat to style my hair. I've tried both the normal and curly hair version, and neither helps. Unfortunately it's a big no from me.

  • i have tried different products by COLORWOW, it is a good brand, products work but there is nothing crazy and it is a bit overpriced, just my opinion. I used this speed dry and it helps a bit, but again nothing crazy

  • Tried this on a humid day and couldn’t believe how sleek my hair stayed ✨. Dream Coat really does leave a glassy, frizz-free finish that feels light, not sticky. It works better with heat, but it’s totally worth it if you struggle with puffiness or flyaways.

  • Extra Strength Dream Coat is a fantastic anti-frizz treatment that leaves hair smooth and hydrated for a long time. It’s great for taming frizz even in humid conditions. On the downside, it can feel a bit heavy for very fine hair. 🖤

  • I have really fine and thin hair and this product actually gives me a lot of volume around the root. I love the way that my hair looks when I use this, I feel so much better about my hair because it actually looks like I have thicker hair.

  • I’ve been using Color Wow products for a while now, and I’m genuinely impressed with what this brand delivers! If you care about vibrant, healthy-looking hair, Color Wow deserves a spot on your shelf.

  • An essential when doing my hair and something i will keep buying over and over again. It lifts and gives my hair so much volume while also smoothing it as well and taming any fly aways. It also has such a great scent.

  • It really works! I took off a point because of the price point and because of the effort it takes to make the product work. But if you follow all the steps, your hair actually will not frizz in humidity! I've never found another hair product that works as well.

  • I stopped buying hair care products for years because whether $10 or $100 I truly felt like nothing worked to tame my slightly frizzy wavey/curly hair. Then one day about a year ago I was at my friend's place and she pumped some anti-frizz in my hand… and let me tell you HOLY SHIT. BUY IT. It actually works. Bonus: It also doubles as a heat protectant. (Note: the antifrizz serum/gel is not heat activated -a.k.a. works with or without a blow dryer on wet or dry hair)

  • Color Wow has amazing marketing and I was really excited to try it. While the products definitely help tame frizz and add shine, I haven’t seen quite the dramatic transformation I expected. That could be on me since I’m no expert with hair styling, but I do wish the results were a little more foolproof. Still, it’s a solid option that I’m continuing to experiment with.

  • This is… not worth the price tag, I fear. It’s a nice product, yeah, but it’s promise of keeping hair shiny after three washes simply isn’t true. I really had hopes for this product, but I just don’t think it’s effective enough to be repurchased.

  • I threw out all of my curly hair products when i tried Curl Wow's "Curl Wow Flo-etry" serum. The ONLY product that makes my curls smooth and not frizzy, not greasy, not crunchy. Just healthy and curly. In the winter, my hair falls flat and gets staticy and greasy but this has been the only thing that revives my curls. It's amazing, I hope they make it forever. I put it on when my hair is damp, then blow-dry or air dry and I get a ton of compliments.

  • I went crazy during Covid and ordered tons of this stuff. It’s very good, but the one product I wanted to love the most was good, but not great-Dream Coat. It says that you should use it without any other products, which, of course made me nervous, but I tried it. It’s fine. It’s obvious that I use something in my hair, but the frizz still appeared. However, I really do like the styling cream. I still use dream coat every once in a while just to try it with the crazy humidity where I live, it would certainly do in a pinch, but it’s not my go to product.

  • 10 out of 10 brand. I love all the Color Wow that I have tried. They are very good. They do what they say they will. Friendly helpful staff. Questions answered and reccomendations were on point. They could use better packing system. I recieved a damaged product. I called they sent out another product ASAP no hassle no fuss. I recived another order with a cracked lid they sent me a replacement right away and said I could keep the other. I also recieved an incorrect product and they sent the correct product and said I could keep the wrong one. Guess what i love it too. Well ..all in all the products are great shipping could use help. The new dry shampoo is the bomb.

  • This was a interesting product because I thought it was shampoo until I read the instructions and you spray your hair before taking a shower. My hair is naturally is very dark brown until I bleached and it gets easy a cooper orange/ yellow color but this a purple shampoo made it less. This will also help me because I like to go in the pool a lot and have less of a tint of green in my hair. The only thing that happened to me my hair was a little dry but will see next time if it is from the purple shampoo or the product.