Oishii x Cocolab: Berry Jam Cocoshine Whitening Toothpaste

4.7 • 3 Reviews

Cocolab is a disruptor and made brushing and flossing actually fun and cool? The floss is amazing with the variety of fun flavors, and the fact you can literally see all the things you're yanking out from between your teeth (gross, but so satisfying!) Love that they have refills. Even though they are pricier, I can credit this brand to making me WANT to floss daily. Maybe I'm an elder millienial but I'll be gifting these for the holidays! I also picked up some of the toothpaste and I still miss the minty aftertaste from traditional toothpaste. Also, I'd be curious why they don't have flouride in their toothpaste. Would have been nice to have that.

I tried the Oishii toothpaste collab and thought it was fun and refreshing without being overpowering; it's a milder flavor than expected but works. The regular whitening toothpaste is good and minty! I also tried out the Great Gums gum brushes, which really work at getting in between the teeth and cleaning the gums without being abrasive like my usual floss pick routine.

COCOLAB makes brushing so exciting with their toothpaste flavors!! - Oishii Berry Jam: tastes like joy! - Pina Colada: tastes like summer at the beach! - Delicious Mint: tastes minty fresh! As someone who has mental health challenges, keeping up with daily hygiene in the mornings and evenings can feel overwhelming. These *extra* fun flavors genuinely make the routine of brushing so easy and fun. The nHA powered, non fluoride toothpaste is really effective yet gentle on my teeth! At $22 a tube, this is definitely a monthly investment but I feel good about supporting a brand that is woman-founded and sister-powered! I also have the COCOLAB floss in an assortment of fun flavors and use that nightly. I recently ordered the kid’s reflosser because my hands tend to get cracked in the late summer / early fall season and pulling floss tight can be an icky situation. Yes, PSA: not for adults! but this reflosser is the best one in the market. Please make one for adults and I will buy that too! Good products matter, but it’s also about how a brand makes you feel. COCOLAB makes my hygiene routine 1000x easier and my mornings a bit brighter, which makes the higher price worth it (well… mostly!).