4.7
100% of reviewers would recommend to a friend
Ami Colé
4.7 • 15 Reviews
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4.7
100% of reviewers would recommend to a friend
Ami Colé earns strong reviews for performance, with lip treatment oils, skin tint, and concealer praised for hydrating textures, weightless wear, and flattering, melanin-conscious shades; however, reviewers cite weak mascara (smudging, flaking, poor curl hold), small concealer packaging, and some shade-matching gaps. The brand delights with sleek packaging, plush applicators, and skin-enhancing finishes, but highlighter longevity and mascara reliability temper otherwise glowing feedback.
AI summary based on Thingtesting reviews
4mo ago
got this product after all the hype i'd seen online, though it was unfortunately already during their close out sale online. this lip oil is one of the most moisturizing i've ever used! not looking forward to running out

10mo ago
Even though the indie sleaze vibe is back my makeup look is clean, sleek, and sexy with the Lip Treatment Oil from Ami Colé in Romance. It’s deliciously smooth and luscious with a high shine that’s long wearing. I adore the plush, large doe foot that coats my lips in two swipes. This just-bitten maroon shade is subtle enough for jeans and a tee or can be layered to exude baddie-yet-cutie energy.

7mo ago
This is one brand I will forever miss. The foundation feels like butter — it melts into your skin and gives the most natural, radiant finish. Every time I wear it, I get compliments. The multi-stick? Pigmented, blendable, and just so good. Honestly, everything about this brand is top-tier. The only thing I couldn’t get was the skin tint in my shade, but if I could, I’d own it all. Ami Colé isn’t just makeup — it’s skin-enhancing. The formulas nourish and feed your skin while making you look effortlessly polished. It’s truly skincare disguised as makeup, especially made with deeper skin tones in mind. Verdict: 100/10. Feels like confidence in a bottle. I wish every brand loved our skin the way Ami Colé did.

9mo ago
I’m so sad Ami Cole is going out of business because their product is incredible. I have the lip treatment oil and I love that it gives my lips some color without feeling sticky. The packaging is sleek and there’s absolutely nothing like supporting a woman owned, black owned business! I’m almost done with my bottle and can’t get a new one, so sad.

3y ago
i have only tried their Skin-enhancing tint, but this has been the firs time i have found a skin tint in my dark shade that wears so well, full face or natural glam! i;ll be trying more from the brand int the future for sure!

Found them through IG. I like lip treatment! It is great on its own or over lipstick. I have also heard great things about the skin tint so I will try that next.
Love Ami Cole! Their products have become an essential part of my makeup routine (notably the concealers, the powder and the lip oil). I had to try this brand when it launched, as I love the brand's mission and who they are solving for. The products are high-quality and feel great on the skin.
Feedback
The concealer packaging is a bit small.
I love the skin-enhancing tint I purchased and have been using it regularly. As someone who rarely wears makeup, it's been nice to incorporate a product that feels weightless and effective. I'm also a huge fan of the beautiful packaging, the customer support to help tone-match the product to a selfie and the brand's mission to celebrate melanin-rich skin!
Love their products! My favorites are the highlighter, lip oil and mascara. Definitely a staple in my routine
I’ve tried their skin tint, lip gloss (in the OG shade), mascara, and highlighting balm. I wasn’t as impressed with the mascara (kept bleeding to my under eye area and couldn’t hold a curl for my Asian lashes). Nor was I particularly impressed with their highlighting balm (the application was nice but it’s not long lasting since it’s a transparent balm with gold flecks). BUT their skin tint and lip gloss I would for sure consider repurchasing. I’m so glad their lightest skin tint works for me because upon first sign of the brand and their visuals + mission/values, I just knew I wanted in somehow. I’m a warm medium complexion and their lightest skin tint works well enough on my complexion that I can get away with it (even though it is a tad bit darker). I love the just enough coverage it gives and the finish is ever so slighting on the dewy side. Even though I’m a combo (leaning more oily) gal, with a good powdering via a puff, I’m good to go for a while. The lipgloss is definitely poppin’. Like if you have crusty lips, you sure as hell won’t after one application. The color is so good too. Literally will look good on any brown skin tone. I love how competitive they are with their prices as well.
3y ago
honestly the BEST concealer ive ever used
I’ve only tried the lip oil but it’s really the best of the best. It has a glossy finish without being sticky at ALL, hydrates without being waxy, and has the same color effect as Clinique’s Black Honey – a “your lips but better” vibe.
Feedback
n/a!
4y ago
I love the lip treatment oil. A staple in my makeup kit but the mascara is not the best. I didn’t enjoy using it as much as my other mascaras.
4y ago
I feel included. Period. Ami Colé is a brand made for POC and by POC. From its packaging, to art direction to product SKUS...Ami is intentional, thorough and makes the best lip gloss in the game right now. Big fan, through and through. It fully lives up to expectation
4y ago
The lip treatment is excellent! Beautiful shine, very hydrating. I would highly recommend. Smells wonderful too.
Feedback
The mascara didn't work for me (flaked off very quickly) but their customer service team responded quickly and offered to refund it.