ADAY makes sustainable, multi-use clothing for women.

Our mission is to lift the standard of clothing through better designed capsule wardrobes that allow you to experience more with less.

Meg He

Nina Faulhaber

ADAY

Essentialist Tee

Crop Drop & Roll Leggings

Women’s Clothing

Formalwear

Basics

Clothing

I've had the same black leggings from ADAY since 2016 (though I don't think they sell the exact same pair anymore; a pity!) and have worn them across three continents, two half marathons, and countless days in bed when sick. Not a single tear! 

I think this is a classic case of a brand that claims to be sustainable and does not live these values seriously. ‚fabric produced in italy.‘ The only information about the origin that I found on the website, without much effort. then it says on the clothes designed in ny, produced in portugal and the delivery came from NY. a sustainable nightmare. so that despite the high price of the clothes and my disappointment on quality, I have renounced a return. additionally, or for me even the worst part, the naming ‘technical silk’ is very misleading > it's a fully synthetic blend that doesn't really have a quality feel, provides a poor wearing climate and has to be washed after one wear. actually, properties that don't apply to silk throughout. for ‘outfit repeater’ they say, but whats the point if it smells after wearing even on a chilli day? the blouses look good from a distance but not on a closer look. sounded and looked very promissing 😔 happy I didn’t order more. I guess I stick to thrifting.

I was super attracted to ADAY's mission and products and got the That's A Wrap top last year, but have probably worn it twice since then. I love the versatility but the material is so thin that I just get anxious whenever I snap or unsnap the clasps! It feels like I'm right on the cusp of ripping the fabric every time I unsnap it so that stops me from wearing it much. This feels like really a personal issue though, a more confident/less anxious person might feel differently hehe -- I think the top is really stylish and not see-through despite the thinness of the fabric! Have yet to try their other pieces.

For transitional items like leggings, it'd just be nice if they stayed up during activities.

I love ADAY conceptually and I want to try more items from them, but overall the aesthetic is too formal for me. That said, it's clearly what they're going for and people who want high-performance clothing that they can look professional in need look no further. ADAY is the answer for you.

I bought the Throw It Higher leggings several years ago and after several years of use, I realized I wasn't wearing it because of the mismatch in personal style, but they held up well and I passed them onto my roomie who still wears them.

If you're looking for a legging that can go from work to active, this legging is fine for yoga, but don't run in it. (And that's probably true for any of their clothes that could transition between work, casual, and active. When I ran in these, they wouldn't stay up. Light activities like walking are fine.

LOVE Aday for well-made, comfortable and stylish basics (with a hint of edge, either through surprising tailoring and/or deft cuts). 

A go-to favourite is the Essentialist tee— superbly cut and soft (thanks to plant-based modal). I've bought 4 to date (white x2, black, mineral). The tee is a true 9-5 piece— being a great layering piece at work, to post-work drinks, and even perfect for travelling! 

The Crop, Drop & Roll leggings are a great compliment to the Essentialist tee. Side notches give a lovely leg-lengthening effect and the waist-tabs (for tightening) provide a fashion-forward look. 

I've owned Aday pieces for going on 5 years; and only saw slight ageing around the 3.5 year mark. Be smart with the clothing i.e. no dryer unless you absolutely must + airdry where possible. 

One important point to take note of— try and use the measurements provided per piece to better gauge size/desired fit. E.g. Sized up in the Essentialist tee because I wanted a longer length.


I’m breaking up with the rest of my closet for Aday because not only are the pieces beautiful, comfortable, and versatile, they are also sustainably made and sourced. The driving concept behind the brand is to move the fashion industry towards a more responsible future. Buy Less, Wear More. Invest in pieces that can be worn over and over again. This concept can help us reduce waste by decreasing the amount of unwanted or unworn clothing that end up in landfills. And I’m am 100% here for that!

I've had the back to front shirt dress in black. It was made with light weight flowy stretch crepe fabric. I liked that you can wear it in at least 4 different ways (buttons front/back and sash with or without). The fabric is also moisture wicking so you'll always feel dry. This is highly recommended for anyone who wants a minimalist and comfortable wardrobe.

Like the concept of their travel to work pants, the quality is pretty good. But in general it's not my style.

don't like the fit of the tops, not really my style 

They could have more inclusive sizing, right now it's pretty standard so larger sized woman can't really buy anything.

Love their clothing for work and travel. It packs easily and is a great capsule wardrobe option! Super comfortable and cute pieces.

I am not as compelled by the recent designs. Haven’t found anything else I like. 

I have one piece from Aday. But bought in the early days, and have one circa once a week for about 8 years. The best cost per wear of any item of clothing I’ve ever had. 

It’s hard to gauge what the clothes look like on other body types. 

The branding is amazing. The photographer and models make everything look so effortless. The clothes are on the pricier side. Overall, I only bought some pieces on sale and I don’t think even then it was worth the price tag

I woudl buy a lot more items from them despite their price point if I felt like their style was more aligned with the clothes I tend to wear. 

Expensive but I bought a pair of their technical silk pants and they're jaw droppingly comfy and breathable. 

I think the website could do with some improvement on the sizing metrics (I found that the pants run quite narrow).

High-quality sustainable clothing and I love the simplicity of work style uniforms that look great but are super comfortable to wear. The "Made It T-Shirt" is my favourite black t-shirt at the moment. It has a little bit of structure but is buttery soft and feels like an absolute dream to wear
 

Love the Pleat & Repeat tank top, flattering cut and comfortable silky technical fabric. 

Their 'Throw It Higher' leggings were my constant go-tos for a sleek, tailored look that worked for all scenarios (day and night! casual and formal!) - I wore it constantly for over three years at which point one of the seams started to come apart (albeit in a very well-loved, well-worn way). The material is soft, silky, and super comfortable - 10/10 would recommend.

Really love this brand and their simple, fun styles.  Taking off a star because I really don’t love that most of their stuff is made in China- feels like the price point should bring better supply chain clarity at the very least. 

I love ADAY! It's simplified my wardrobe and I know have timeless pieces I can wear over and over again in so many different ways. It's also made packing a million times easier :)

I loved the concept and quality from the beginning on. I’ve worn their functional pants and tops for years with no wear and tear and no pilling. But I wish they’d come up with new workout designs auf colors. They shifted focus from athleisure to leisure wear.

I like that they are sustainable. I think they produced in Portugal, Italy and the US before but have shifted to China. I wish I could tell which piece is made where before ordering.

About ADAY