About Face makes a collection of high-performance, vegan makeup for everyone.


Multi-dimensional makeup for everyone, everywhere created by Ashley Frangipane a.k.a. Halsey. Inspired by and for our diverse and artistic community, we create makeup made with integrity and intention, for all stages of life. Always vegan, cruelty-free + cleanly formulated.

Fun unboxing 📦

Innovative product

Cool look & feel

Worth the money 💸

Size & shade inclusive 

About Face

Beauty

Makeup

Somehow I imagined the eye paints bigger, but that's on me because it said the size on the website and I just didn't pay attention. Still five stars. 

Ordered two matte fluid eye paints. The packaging is very pleasing to the eye and good quality product.

Change the application so it has a pointed tip. It's too hard to achieve an eyeliner with such a flat applicator. It forces you to apply as eyeshadow which is TOO much.

I bought the matte fluid eye paint in blue and red. Love the pigmentation but the applicator sucks! (photo with red is where I messed up and had to start over. 


Love that the product that they sell are all geared to make us more creative. I have bought some products for me, but also for my sister because she absolutely loved them.  They are very and when I say very pigmented they are! Wooow 

My experience with about face is solely with the matte fluid eye paint. I am very upset that this product didn't come into my life ages ago. I finally decided to purchase a couple and I'm obsessed. I have greasy deep set eyelids so I have tried so many products that said they wouldn't budge and boy did they budge. Almost everything ends up in my creases. This, however, stays put. Should you sleep in it? No. Did I sleep in it? Yes. And it still looked good in the morning. It's buildable so you can go subtle or bold. I'll definitely be buying it again. 