About Face

4.6 11 Reviews

About Face makes a collection of high-performance, vegan makeup for everyone.

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About Face Reviews

4.6

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  • I picked these up during the Ulta sale and I finally got the chance to play around with them and I am honestly super impressed, They blend super easily and are super pigmented. I am not kidding when I say that the pigment is really bold an vibrant. They claim that you don't need a primer to make the application last longer so I tried it without any priming and the pigment did last all day. I really have no complaints about these paints. the packaging is cute and compact and the formula is very creamy and blendable. I would say that the only thing that might be iffy about them is that they dry very quicky so you have to work fast with them. Ive applied them using the little doe tip applicator and then blended them with my fingertips and they blended very nicely. I haven't tried mixing colors together but I tried using a matte color as base and then a glitter/shimmer on top and it didn't get cakey or feel heavy on my lids at all. Overall, I am really impressed and hope to grab a couple more colors soon.

  • If you're looking for an easy to use, cream based blush that leaves the perfect amount of pigment on your face, this is it. I am one for bold colors, and about face does not disappoint from a creamy luxe texture to all-day color!

    Friends with About Face
  • I've been on the hunt for a deep orange blush to go with my skin tone (I wear 8.5 in Danessa Myricks' balm or 510R in Huda Beauty's new foundation). This is the perfect, natural looking blush colour for me. I reach for it everyday for brunch with friends, work, etc. It gives such a lovely glow with very little product and lasts all day long despite being a cream blush!

  • truly my favorite makeup brand! their products hold up so well throughout the day! crying, sweating, swimming, anything IT STAYS ON! their shadowsticks are so easy to use and make a quick fun look when you're in a rush! and the matte fluid eye paints hold up so well and are extremely versatile they can be a base, a graphic liner, blended out, literally anything! the lipglosses are some of my favorites on the market! they are not sticky, they are definitely hydrating, and they still have a glossy sheen! this is truly such an incredible makeup brand and it is worth your time and money!

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What is About Face?

About Face makes a collection of high-performance, vegan makeup for everyone.

In their own words

Multi-dimensional makeup for everyone, everywhere created by Ashley Frangipane a.k.a. Halsey. Inspired by and for our diverse and artistic community, we create makeup made with integrity and intention, for all stages of life. Always vegan, cruelty-free + cleanly formulated.