Youthforia makes plant-based makeup that you can sleep in without harming your skin. 

Youthforia Is The Beauty Brand That Wants You To Sleep In Its Makeup

This Green, Color-Changing Blush Oil Reacts to Your Skin's pH — and I'm Mesmerized

2021’s Best New Sustainable Beauty Products Have Circularity in Mind

The Best New Beauty Products to Try This Month

Youthforia Makeup - As Seen On Shark Tank

Shark Tank Bundle

Fiona Co Chan

Innovative product

Cool look & feel

Worth the money 💸

Size & shade inclusive 

Travel friendly ✈️

Youthforia

Beauty

Makeup

I wish I liked Youthforia more than I did, but sadly that's not the case. I gave in and got the Shark Tank bundle after I kept seeing their ads on social media. The color changing blush is cool, but in reality I find myself struggling with the oil consistency and it doesn't blend in as nicely as the rest of my makeup. 

As for the primer, there is an odd smell that kind of reminds me of clay or play doh. The setting spray is probably my favorite out of the bundle, but I still prefer the Urban Decay setting spray as it lasts longer for me.

Overall, love the packaging and the story behind the brand, just wish the products fit my needs more.

This brands mission and concept is really what stands out to me. My favorite product by far is the Pregame Primer. Yes it does have an off putting smell but it doesn’t last. The way this primer sits on my skin and works with my makeup is great. I also have a clear conscious of knowing it is protecting my skin. The setting spray is also so good. I find that it helps smooth all my makeup together. I love how it too has protecting properties. The blush oil, in my opinion, is decent but I don’t find myself reaching for it. 

The BYO Blush oil is pretty cool. Love the packaging, and the light, dewiness that it gives my skin. I think this product would be great for creating a natural look especially when you're in a rush, new to makeup, or find liquid blushes to be too powerful. 

I have dry skin and usually liquid blushes last quite awhile on me. This one feels hydrating but I did find that it faded quite quickly - by lunch time I had to reapply.

I purchased their PH changing blush serum and LOVE how natural of a flush it gives me and also adds some glow. Really cool product and their packaging is also really unique.

I really love this blush oil. Will purchase again. 

This is for the BYO Blush only! I don’t wear a lot of make up and like to opt for the glazed donut look. I’ve been looking for a non-powder blush that doesn’t feel heavy or greasy, and doesn’t pill on top of my moisturizer and sunscreen. I was afraid the ‘naturally reacts to skin’ claim would only be a gimmick but it does work and it looks amazing. It’s very easy to apply, doesn’t feel heavy, and has a natural glow when used on top of my bare skin. I have not tried it over foundation because I don’t use any, but for people who want a nice glow on a no-makeup day, this would do the trick! I’ll be keeping this one in stock. 

Excited for new products! I got their primer, setting spray, and blush and I love all three ☺️ I have very acne prone skin and felt like none of them contributed to any break outs or congestion. Only thing is the color changing blush began color changing/getting goopy in the container  after a while

I've been testing out the primer from the brand Youthforia. I know them as the company that creates makeup you can sleep in, but I found other cool things about the company:
- On their packaging, they claim that they "care about Down the Drain Impact."
- Their products are certified USDA BioPreferred, which means that at least 25% of their ingredients that emit carbon come from renewable sources (ie. not fossil fuels).
- They claim to be leaders in bio-based beauty, meaning all of their ingredients are completely plant-based — even the synthetics.
- They follow the Green Chemistry principles, which outline a guide to promote greener chemicals, processes, and products. This means they are formulating with at least 90% naturally derived (instead of fossil fuels)

All of these things are great and I would love to see more beauty companies follow their lead. But in terms of the products, I feel like they try to be too many things at once. You can use the primer to "slug" (to seal in your skincare and prevent moisture loss) or to keep makeup in place, but I find that the product achieves neither. I prefer a thicker ointment (like Futurewise or Aquaphor) to slug and my makeup looks patchy by midday. 

I tested the blush oil on my hand. It's fine for a natural makeup girlie, but this brand was created for people who want to go out all night and not wash their face when they get home in the wee hours of the morning. I'm guessing those people aren't looking to create that no makeup-makeup look when they're planning to rage. So who are these products actually for? I'm also not in support of people not washing their faces. (Not to mention, their testing can't be statistically significant just because the founder sleeps in her products and doesn't wake up with a pimple. So misleading.)

So I love what this company is trying to accomplish, but I took two stars off because they're trying to do too many things and it's reflecting in the products they're putting out. Also, their products are expensive considering you're not getting the performance you expect from a conventional makeup brand. Make your products multifunctional, clean, etc., but they should be held to the same standards as conventional makeup brands in terms of performance. 

You want a unique or new design, packaging? This is for youu

I’ve only tested our their PH liquid blush but omg I LOVE it!!!!! I have fair skin and it truly brings out the apples of my cheeks beautifully! I like to layer it sometimes under and over my foundation and then also add a powder blush after I’ve powdered my face. This truly makes the most long wearing blush combo ever! 