Who Gives a Crap makes recycled toilet paper with unique designs using bamboo.

Simon Griffiths

Danny Alexander

Jehan Ratnatunga

Sustainable products

Cool look & feel

Worth the money 💸

Eco-friendly packaging

Love the brand's mission 💕

The cost of doing business is rising, and so are brands’ prices. How are brands communicating these increases?

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Online brands want to deliver brilliant unboxing experiences, while balancing the amount of waste generated to do so. 

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Selling toilet paper on the internet doesn’t seem to make sense. What's the value for a new wave of direct-to-consumer toilet paper brands?

Why are there so many brands selling toilet paper online?

Commentary around the same-ification of branding goes way back. So why don't brands mind looking like their competitors?

Why isn’t “blanding” bad for business?

Who Gives a Crap

Home Supplies

Home

I wish they would add products like napkins!

Love this TP. I have been using this brand since 2017 and any time I’ve had quality concerns, customer service has been very responsive, helpful, and remedied the situation quickly and satisfactorily.

Also they donate a portion of their profits to building toilets in countries in need.

Great tissues and toilet paper, fun packaging!

I do have concerns about the sustainability of mailing a ton of stuff (especially a box this size) and the sustainability ethos of it. Would love to see their product carried in stores to help cut down on transportation pollution. 

Convenient subscription and the quality is solid. 

Love this brand. High-quality toilet paper.

Quality - it's a little rough compared to an Andrex or a Velvet, potentially due to the recycled content. 

Love the packaging and the design, but not sure how I feel about shipping tp. It's now available on Gorillas which is slightly better.

Some of my houseguests have complained that it's not quite soft enough. I don't really have a problem with it considering that it's stronger, but maybe the next addition to their line can be an ultra-plush version for my guest bathroom!

Been using this toilet paper for years now. Got me through the 2020 TP shortage and still going strong! Really high-quality TP. A box has lasted me months... and I mean months, especially since installing a bidet recently. Love the mission, too! R

I wish paper was a bit softer and thicker but love convenience and low packaging. 

I ordered this during the pandemic and LOVE the mission. The delivery is perfect. The subscription is great! Love packaging. The paper is a bit thin. 

I’ve ordered twice from who gives a crap, and will continue to. Their toilet paper is great quality, I like their ethos, and the paper wrappings are adorable, so much so that I’ve used them to wrap presents. 

Gave this a shot for fun 🤡 it’s not as soft as charmin but… since it’s better for the environment it’s not terrible. 
Great alternative!

The designs are really cool, feels like they should be out for display, I also like their materials and packaging. No plastic! 