VIRTUE's ColorKick De-Brassing Shampoo brightens and revitalizes hair. This shampoo gently neutralizes brassiness in natural and color-treated hair with its blend of natural colorants. Infused with Alpha Keratin 60ku® protein, it strengthens and repairs hair with each use. Plant-derived humectants also hydrate and detangle, leaving hair smooth. It's a gentle, sulfate-free option that tones without harsh, stripping ingredients.