Vân Vân makes single-origin Vietnamese ingredients for home chefs.

Vân Vân is a New York City-based importer and purveyor of premium, single-origin spices and herbs sourced from small growers and producers across Vietnam. The brand launches in 2023 with five cardinal Vietnamese ingredients, including lemongrass from the Mekong Delta in the south, sparrow ginger and heaven-facing chilies from the central highlands region, purple shallots from the central coast, and garlic from the northern mountains.

Created by Vietnamese immigrants Thảo Bùi and Duy Võ, Vân Vân is driven by its dual mission: educating US consumers about the diversity of traditional Vietnamese ingredients, while also supporting farmers back home by introducing their goods to new markets.

Vân Vân’s name means “etcetera” in Vietnamese, alluding to the founders’ interest in the more niche and marginalized aspects of Vietnamese culture. Learn more at getvanvan.com and @vanvan.etcetera. 



Thao Bui

Duy Vo

Vân Vân

Delta Lemongrass

Sparrow Ginger

Heaven Facing Chili

Northern Mountain Garlic (Minced)

Northern Mountain Garlic (Sliced)

Pantry

Seasonings

Food

I use Van Van spices for sweet and savory dishes. The quality of their product is way better than any dried spice I've every cooked with. As soon as you open the packaging you can smell how fragrant it is. It's also extremely easy to use. You can throw the spices in right way for sauces or you can rehydrate them to be sauteed. The spices are super versatile and I love using it in different cuisines. 

I truly believe that these spices will be appreciated by a home chef AND professional chef!


This product is such high quality, we used their spice packet with Bun Bo Hue at a dinner party. Got the spice packet for my boyfriend’s birthday. Beautifully sourced directly from Vietnam and beautiful packaging!

Vân Vân spices have completely changed the way I cook. Once rehydrated, these are almost indistinguishable from the fresh ingredients. These are all aromatics I use in almost every dish, and it's completely leveled up my day-to-day Vietnamese cooking. They're also beautifully packaged, and your money goes to a good cause!

As a Vietnamese, I am proud to have a brand from Vietnam that has a really good quality. It is not really 100% the same as the taste in Vietnam but, it has been harmonized to reach more people around the world. 


About Vân Vân