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Typical

5.0 • 8 Reviews

Typical offers a new perspective on everyday essentials, beginning with the towel.

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Typical Reviews

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  • 17d ago

    As a household in which one of us likes fluffy towels and one of us prefers absorbent ones, finding one we can agree on can be easier said than done. These towels are the perfect middle ground, and the stretch is a really nice touch that I have no clue why no one thought of earlier! They were a little fluffy after the first wash, but they've gotten better with each wash. We will definitely be back to purchase more. My only comment is that the hand towels are thinner and longer than our usual ones, so it's worth noting in case you have a hanging bar above the countertop and don't want it to sit on it.

    Verified purchase

  • 20d ago

    For a company called Typical, there is very little that's typical about it. The towels caught my attention immediately. They're stretchy in a way I've never experienced in a towel, and somehow it feels completely natural from the moment you use one. It's one of those products that makes you wonder why nobody thought of it sooner. To their credit, Typical is very upfront about the fact that the towels shed lint during the first few washes. They are not exaggerating. The first few dryer cycles looked like I had washed a golden retriever. Fortunately, the lint is temporary, and the payoff is worth it. The towels remain incredibly soft, absorbent, and comfortable to use. What impressed me just as much as the product was the company itself. In a moment of slightly neurotic curiosity, I reached out with a question and received one of the kindest, most responsive customer service experiences I've had in quite some time. Their team felt refreshingly human. The towels got my attention. The customer service earned my loyalty. In a category where most products feel interchangeable, Typical manages to stand out.

    Verified purchase

  • 25d ago

    I was first drawn to the look of these towels, the color scheme with the patterns is really unique and definitely give more of a luxury look than your typical towel. I do love the stretch to the towel which is unlike anything I've had before. They do send a washing bag to prevent pilling which is an annoying extra step for a towel but so far have been pleased with them.

    Verified purchase

  • 1mo ago

    These towels are absolutely amazing. I love the design options. You can choose from so many great choices. I was unsure about the stretch, but it’s just the right amount and is perfect after you get out of the shower or bath. My son really loves them as well. I would definitely recommend this. I have watched them and they held that great. The color stayed and they are super soft. I will definitely be purchasing more in the future.

    Verified purchase

View all 8 reviews

Alternatives

What is Typical?

Typical offers a new perspective on everyday essentials, beginning with the towel.

In their own words

Typical is a new home goods brand focused on reimagining and elevating everyday essentials through design and material innovation. Typical makes its debut this month with The Typical Stretch Towel™, an entirely new take on one of life’s most familiar objects.