Trubar makes vegan protein bars and protein powders using clean, organic ingredients.

It’s too often that we find ourselves standing in the grocery store aisle, in a frantic dilemma of having to choose between something good-tasting and good-for-you. After what felt like a lifelong quest for clean snacks that satisfy my seemingly untamable sweet tooth, I stopped looking around and looked at myself.”

Inspired by the indulgence of dessert and passionate about plant-based ingredients, TRUBRANDS products are the first-of-its-kind to blur the lines between healthy and delicious.



Erica Groussman

Trubar's protein bars are loved for their unique and delicious flavors, particularly donut and cookie dough, and their high protein content. They're appreciated for being plant-based and not having a typical protein bar taste. However, many users reported they are overly sweet and some flavors have an artificial aftertaste. The bars are also considered a bit costly.

Trubar

Oh Oh Cookie Dough

Saltylicious Almond Love 

Get in my Belly, PB & Jelly

Daydreaming About Donuts

Smother Fudger Peanut Butter

Health & Wellness

Snacks & candy

Food

Any flavor 12-pack

Fuel your day with TRU where super natural indulgence meets clean nutrition! Snack smart, savor the taste, and celebrate the joy of wholesome plant-based treats with us. 

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I like these a lot! The brand nor the taste doesn't scream "protein bar" which is a great thing, I think :) would buy again!

I tried the doughnut and cookie dough variations. These really grew on me - the flavours are good (though not 100% accurate to the real thing) and they are very moreish. I got them to be a quick snack but ended up eating multiple at a time, kind of defeating the purpose. Perhaps for someone with more willpower, these would be ideal!

Trubar is for that moment of  "SWEET TOOTH" very satisfying and it comes with plant health. My favorite is the Dreaming About Donuts! It tastes just like a donut!  My family's favorite is the Oh Oh Cookie Dough. I buy them at Costco (More bang for my buck!)

The oh oh cookie dough was really
Good and filling!! Definitely would buy again but the donut one was not my personal favorite 

Another 5-star from me- the day dreaming about donuts and the get in my belly on and jelly are on bi-weekly subscription service as both my husband and I love them. Also the clean ingredient list and protein is just a win/win, plus they are so delicious.

I loved these so much. Obsessed with the donut flavor. Have already repurchased multiple times. Only thing I’d change is less sugar. 

Received my order “Oh Oh Cookie Dough”. Im not a big protein bar person to begin with. I usually go with shakes or meals. My daughter is more of the protein bar girl with her school, work, and practice schedules. However, we have the cookie dough bar a whirl this afternoon. I can get into this protein bar thing. Knowing what’s in it and what’s not in it makes all the difference. 
This is definitely a brand I can get into and a great snack or meal replacement, if needed that can go in diet. 
Definitely going to try some other flavors. 


These are my new favorite protein bars. Healthy clean ingredient list. They are chewy and remind me of a chocolate candy bar. Personally like the glazed donut and the chocolate chip cookie dough.  

These bars are packed with protein and they taste delicious. However, I don't like the added sugar and the icing on the bars. The texture is chewy enough to my liking.

Trubar

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