Touchy Coffee sells coffee roasted and imported from around the world.

Touchy Coffee was founded in 2018 in a historic little city situated on the Hudson River called Troy, NY.  We set out to challenge the coffee routines in our community with vibrant, beautiful coffees that stand out from the farm level. From the bar at our original cafe in Troy, Superior Merchandise Company, we had an opportunity to highlight the incredible work being done by coffee growing communities around the world. Touchy Coffee was born to brighten each day by shining a light on the coffees and talented people who together make up this incredible, complex and too-often impersonal supply chain.  And we can’t think of a better way to start the day :)

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