Natural versions of products you use everyday, like toothpaste and deodorant. 

We are on a mission, the same mission since day one our company was founded with - to make products that are good for you and good for the planet! Our commitment to the planet, people, and health all intersect with our mission to create a healthy future for all people. And it shows up in everything we do - being a Certified B Corp, measuring our impact and setting sustainability goals, creating an inclusive environment for our employees, engaging with our communities and perfecting our ingredients. We are real people who care, working to make positive change by doing good. We call this “doing good, for real” and you’ll see our focus in our products, our policies, and our partnerships.

Tom Chappell 

Personal Care

Tom’s of Maine earns mixed reviews: many say the toothpastes (including kids’ Silly Strawberry and mint variants) clean well and suit sensitive users, while deodorants divide opinion—some find the non-aluminum sticks effective and pleasant, others report odor breakthrough after a few hours. The brand’s ethical, animal-free positioning resonates, but issues include limited longevity for deodorant, occasional greasy feel, and fluoride-free toothpaste being ineffective for cavity protection.

Tom's of Maine

Deodorant

Toothpaste

Bath & Body

Oral Care

Wicked Fresh! Alcohol-Free Natural Mouthwash

Antiplaque And Whitening Natural Toothpaste

Silly Strawberry Fluoride Free Toothpaste

Wicked Cool! Anti-cavity Toothpaste

Whiten Deep Clean Whitening Toothpaste

Grab N Go Travel Size Fluoride Free Fresh Mint Natural Toothpaste

Antiplaque And Whitening Toothpaste

Wild Lavender Aluminum Free Deodorant

Rapid Relief Sensitive Toothpaste, Fluoride-Free, Fresh Mint, 4 oz

Antiplaque Spearmint Natural Floss

Unscented Aluminum Free Deodorant

Fluoride-Free Antiplaque & Whitening Peppermint Natural Toothpaste

Tom's of Maine Aluminum Free Natural Deodorant Unscented

Whole Care Anticavity Toothpaste with Fluoride, 2 Pack, (113g) Each

Rapid Relief Sensitive Toothpaste

 Fluoride-Free Rapid Relief Sensitive Gentle Mint Natural Toothpaste

Silly Strawberry Fluoride-Free Natural Toothpaste

Whole Care® Natural Anticavity Toothpaste

Antiplaque & Whitening Toothpaste Fluoride Free, Fennel 127 g

Fresh Mint Whole Care Anticavity Natural Mouthwash

Wicked Fresh! Cool Peppermint Fluoride Natural Toothpaste

Lavender & Shea Natural Beauty Bar Soap 

Whiten Plus Deep Clean Whitening Spearmint Natural Toothpaste

Moonlit Meadow Aluminum Free Deodorant (3.25 oz)

Antiplaque & Whitening Toothpaste, Fluoride Free, Fennel

Tom's of Maine, Kid's Natural Toothpaste, Fluoride-Free, Ages 2+, Silly Strawberry, 5.1 oz (144 g)

Fluoride Free Toothpaste Rapid Relief Sensitive

Whole Care Anticavity Toothpaste

Wicked Cool! Anticavity Toothpaste

Kid's Natural Fluoride Anticavity Toothpaste

Tom's of Maine products