4.5
93% of reviewers would recommend to a friend
The Ordinary
4.5 • 2,514 Reviews
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4.5
93% of reviewers would recommend to a friend
The Ordinary earns strong reviews for effective, ingredient-forward skincare that improves texture, hydration, acne, and glow—with standouts like Niacinamide 10% + Zinc 1%, Hyaluronic Acid 2% + B5, Glycolic Acid 7% Toning Solution, and the AHA 30% + BHA 2% Peeling Solution. Reviews also flag weaknesses: some formulas feel sticky, can pill or irritate sensitive skin, high actives may overwhelm newbies, results can be hit-or-miss, and product naming/usage can be confusing.
AI summary based on Thingtesting reviews
Loveeeee the ordinary! Super affordable and quality products. I use their hyaluronic acid and niacinamide religiously. I also love that they’re accesible at Ulta and Target for the times I can’t wait for shipping.
I love every product I have tried from the ordinary. All very effective and great price points
Amazing price point but products can be hit or miss. My favorites are the Glycolic Acid and the Natural Moisturizer + HA. I would do your research thoroughly before trying to build a skincare routine with just the Ordinary because its very easy to destroy your moisture barrier.
Hit or miss with some products, their price point is one you truly can’t beat.
I love the Ordinary products for their ingredients and price point. It makes trying new things super accessible and you don’t feel bad if it’s not what you expect.
I’m a licensed esthetician, and I have tried what seems like every skincare brand under the sun. And I’m always looking for products to recommend to my clients, friends and family, that are both affordable and effective. When I tried Ordinary for the first time I was shocked by the quality of their products. Not only are their products high quality, but they are easy to use, which is another concern of mine when recommending skincare. A good skincare regimen needs to be easily replicated. I love how straightforward their instructions are, in terms of informing the user of the order of use. As well as the simplicity of their ingredients they incorporate. I’m also always looking for sustainability in brands that I support, and the Ordinary is very mindful of their packaging and shipping practices. Overall it is a wonderful brand that I will continue to use and recommend to everyone.
3y ago
The BEST skincare line. As someone who has struggled with acne for years, The Ordinary is the only skincare brand that has consistently worked as a preventative and solution for my skin. A major plus is that they are super inexpensive compared to other beauty products!
Extremely affordable skin care. I love the descriptions and instructions online that make skincare a lot more accessible.
Great value for a premium product. I regularly use their Hyaluronic Acid and Natural Moisturizer and both feel great.
Love everything I've tried from this brand, all vegan and cruelty-free and actual fair prices.
Really great price point and concept but I've tried several of their products, and I just don't see any results.
3y ago
Unparalleled price point for skincare that works. I use their AHA 30% + BHA 2% Peeling Solution a few times a month for a nice chemical exfoliation. Effective ingredients - this product specifically can cause redness (expected). Not a holy grail, but reliable. Looking forward to trying their Copper Peptides.
Love that their products are very affordable, no frills, transparent and straight to the point on ingredients. I do have some favourites like the niacinamide. I'm giving them a 3 star because of PR controversy around the founder - he uses IG insult fans and cancel partnerships. I also believe that when a product is low cost they can compromise on the quality of ingredients or the quality of packaging.
I have always struggled with wanting to be good to my skin but not breaking the bank. The Ordinary has so many products and with my skin's needs changing over time, I am always able to adapt to my skin's needs with different products without feeling guilty about the price. The Squalene cleanser is my most used product as it is gentle on my sensitive skin but gets my make up off easily.
Great product with amazing prices.
3y ago
The ordinary is a great brand that prioritizes ingredients!! I have used their niacinamide for years and it’s always been a go to for me!
I use several of the ordinary’s products in my skincare routine! Some products are less great than others, but that goes for any skin care brand typically. The ordinary has great price points and are an amazing starting point to learn what your skin needs.
Really affordable products. Some products worked well but I had a really bad reaction to the toner.
3y ago
I am absolutely in love with their products, especially considering the amazing prices they offer. I've given them a score of 4/5 because if you don't know your ingredients, it's sometimes confusing and overwhelming to shop from them! One product that has become a holy grail for me is The Ordinary "Buffet" serum. This stuff is like magic in a bottle. It has worked wonders for my skin, leaving it feeling hydrated, plump, and smooth. The lightweight formula is a dream to apply, and a little goes a long way, which makes it even better considering the affordable price tag.
Saw on my fyp many times, thought it was overhyped, so tried them myself. It deffo depends on your skin type, can irritate if not meant for your skin. However, I've had a good experience with them, I gifted some to my sister with sensitive skin, her skin got very irritated. Would recommend to a firend, but deffo read the ingrediants and make sure you won't react to them! Nonetheless, a great brand with aesthetic packaging, deffo will keep using and repurchasing, makes my skin look like glass LOVEEE
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