4.5
93% of reviewers would recommend to a friend
The Ordinary
4.5 • 2,514 Reviews
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4.5
93% of reviewers would recommend to a friend
The Ordinary earns strong reviews for effective, ingredient-forward skincare that improves texture, hydration, acne, and glow—with standouts like Niacinamide 10% + Zinc 1%, Hyaluronic Acid 2% + B5, Glycolic Acid 7% Toning Solution, and the AHA 30% + BHA 2% Peeling Solution. Reviews also flag weaknesses: some formulas feel sticky, can pill or irritate sensitive skin, high actives may overwhelm newbies, results can be hit-or-miss, and product naming/usage can be confusing.
AI summary based on Thingtesting reviews
I personally would buy this brand again. There are some serums that helped my hair grow drastically. I did try a lot of different serums for my acne, didn’t see much results as everyone was telling me.
Love love love most of the actives!
I appreciate the company's approach of using minimal packaging/design/ad spend to provide a product that is very accessible price wise with clear formulations. I've tried quite a few of their product but the ones I most frequently repurchase are their Hyaluronic acid, Glycolic Acid 7% Toning Solution, and Niacinamide. They may not be the best option on the market but I would say they are a firmly solid choice and a price-point that I can do even when working with a smaller budget. Great option for people just getting into skincare to learn what types of products work well for their skin or as a more standard choice for anyone that is looking for a cost-effective solution.
Science-backed, low cost ways to get the targeted products onto your skin that ACTUALLY work.
Love the affordability of these products and how clear The Ordinary's directions are in terms of skincare steps and the actual chemistry behind what the product is doing for your skin. Especially love the azelaic acid for my face and the glycolic acid for my scalp and body!
High quality products at an affordable price.
I used to like this brand more but over time I have felt that the products didn't have the same efficacy as previously expected and that the scents have gotten more chemically than I remember. I think their price point is great, I do use some of their products and I have enjoyed looking through their stores in person, but it's difficult to best understand how to mix and match products.
3y ago
Been using their Niancinamide serum. It’s ok. Don’t think it works so great. But good price point.
3y ago
I love that they focus on one ingredient products. Their hyaluronic acid was light and didn't leave any sticky or tacky feeling. Simple and effective.
I’ve used a lot of their products, really loved all of them
I have acne prone, sensitive skin and have always struggled finding something affordable that didn’t leave my skin irritated or made it worse. The salicylic acid and Niacinamide 10% + Zinc 1% Oil Control Serum changed my skin around for the good! I saw a difference the next day, I will get stubborn bumps and congestion around my jaw and this cleared it right up. Don’t let the low prices turn you away, it actually works!
3y ago
This brand is exceptional and when you consider the price it's just unbeatable value for money. All the skin care products are high quality well branded and safe. I love it
3y ago
I love every product I’ve used! Great results and amazing prices!
3y ago
Love the smooth texture!
Simple skincare at a good price point. Great starting brand when you are just getting into self care!
I love how cost effective the ordinary is! It allows you to try out different active ingredients without the high price point of other brands. I love the eyelash serum and found it’s not irritating at all, even on my super sensitive eyes. The Niacinamide and zinc have been helpful with smoothing bumpy skin texture, and the glycolic acid toner has done wonders to help with ingrown hairs and dark marks in my armpits
3y ago
I have had mixed experiences with products from the Ordinary. On one hand, I really appreciate the price and how affordable their items are! My favorite items were their AHA/BHA peel, and their Salicylic Acid Mask -- i use them both still today, although warning the peel can be quite strong. On the other hand, I find that because every product is sold basically by itself, in order to have a full routine you need to take the time to understand each product, and combine together for a comprehensive routine. I've since stopped using their other products, and now use brands where I can get a combo at once (for example, Niacinamide in a moisturizer).
These products are very low price for the quality! I use the retinol from this company and it works like a dream! Helps clear my acne and would recommend to anyone who wants to clear acne.
3y ago
The Ordinary is great! I love all of their products, including the price. Sometimes I don't feel like they are as effective as some other products, but I really enjoy a few of their face-masks!
These products did more bad than good. You have to really have a good understanding of the concentrations and it’s not beginner friendly