The Ordinary reviews and discussion

4.5

93% of reviewers would recommend to a friend

Reviews mention

  • Effective acne-clearing serums
  • Hydrating, lightweight hyaluronic serum
  • Powerful exfoliating acid treatments
  • Minimalist, reliable packaging
  • Occasional sticky serum textures
  • Harsh actives for sensitive skin
  • Pilling under makeup occurs
  • Inconsistent retinol performance

The Ordinary earns strong reviews as effective, ingredient-forward skincare that improves texture, hydration, acne, and clarity—standouts include Niacinamide 10% + Zinc 1%, Hyaluronic Acid 2% + B5, Glycolic Acid 7% Toning Solution, AHA 30% + BHA 2% Peeling Solution, and Squalane Cleanser—while minimalist packaging appeals. Reviews also flag downsides: some formulas feel sticky or pill, actives can be harsh or confusing to layer, certain products (retinols, vitamin C, hair care) underperform for some, and a few report irritation or breakouts.

AI summary based on Thingtesting reviews

2,522 reviews and posts

  • Simple skincare at a good price point. Great starting brand when you are just getting into self care!

  • I love how cost effective the ordinary is! It allows you to try out different active ingredients without the high price point of other brands. I love the eyelash serum and found it’s not irritating at all, even on my super sensitive eyes. The Niacinamide and zinc have been helpful with smoothing bumpy skin texture, and the glycolic acid toner has done wonders to help with ingrown hairs and dark marks in my armpits

  • I have had mixed experiences with products from the Ordinary. On one hand, I really appreciate the price and how affordable their items are! My favorite items were their AHA/BHA peel, and their Salicylic Acid Mask -- i use them both still today, although warning the peel can be quite strong. On the other hand, I find that because every product is sold basically by itself, in order to have a full routine you need to take the time to understand each product, and combine together for a comprehensive routine. I've since stopped using their other products, and now use brands where I can get a combo at once (for example, Niacinamide in a moisturizer).

  • These products are very low price for the quality! I use the retinol from this company and it works like a dream! Helps clear my acne and would recommend to anyone who wants to clear acne.

  • The Ordinary is great! I love all of their products, including the price. Sometimes I don't feel like they are as effective as some other products, but I really enjoy a few of their face-masks!

  • These products did more bad than good. You have to really have a good understanding of the concentrations and it’s not beginner friendly

  • I love what The Ordinary is about and the mission of the company to create affective and affordable skin care. I've used a few products that have been great. Other products, not so much. It's a little bit hit and miss. You just need to find what is right for you. The benefit is that it doesn't cost an arm and a leg to try things out like other products. The person who helped me in store said that I could return the product within 90 days if I didn't find it effective which is great.

  • The Ordinary skincare brand is an absolute game-changer! I've tried so many products, but these guys have got it figured out. Their straightforward approach and affordable prices make it a win-win for your skin and your wallet. Two words: Niacinamide and Hyaluronic Acid. These are the standout products for me. The Niacinamide serum has helped to control my oiliness and keep breakouts at bay, while the Hyaluronic Acid serum has been a hydration hero, leaving my skin plump and glowy. What I love about The Ordinary is their no-frills packaging and ingredients list. They focus on what really matters: high-quality ingredients that actually work. It's refreshing to find a brand that cuts through the hype and delivers results without breaking the bank.

  • This brand is simple, and offers quality products at an affordable price! They have an extensive skin care line, so many options, so many benefits...

  • The affordability of The Ordinary drew me to it at first, but the quality and effectiveness of the products I've tried keep me coming back to repurchase favorites and trusting their new products as well. I will use their Hyaluronic Acid until my last days!

  • Love this face cream - helps to beautifully even my skin tone, and light enough to use under makeup.

  • i would highly recommend the ordinary to those wanting a simple and bare bones skincare routine and want to learn more about ingredients in skincare

  • Really high quality, trust-worthy products at FAIR prices. You have to know what you're looking for when you shop The Ordinary, because they make mostly single-ingredient scientific skincare products, but they work wonders and are so affordable it's crazy.

  • Super affordable products — I have the Hyaluronic Acid 2% and Natural Moisturizing Factors and I really enjoy both of them so far. I use the moisturizer everyday and while it sometimes can leave me feeling sticky, that feeling usually goes away in 30 minutes unless it's hot or humid. I use the hyaluronic acid only a few times during my routine but it also makes my face feel very nice and soft afterward. I've been able to take both products with my on the airplane and neither have opened or spilled during the trip.

  • Love the Ordinary and their simple packaging. Looks way more sleek than some other brands. However, some of the glass bottles shouldn't be so transparent, it's hard to ensure that the contents won't expire if left in sunlight. The Niacinamide 10% + Zinc 1% is my favorite :)

  • I absolutely love The Ordinary Hyaluronic serum! I use it morning and evening and love how hydrated it makes my skin feel. A couple of drops is plenty, it applies easily, and dries quickly.

  • I love the hydrating oil based serums! The retinol serums can be really strong and are only suited for those that have experience with retinols.

  • I can't say enough good things about the ordinary. I love how accessible the brand makes skincare and how easy it is to build and follow a skincare routine -- even for beginners. I got my brother hooked on the brand and countless others.

  • I have sensitive skin and usually have to take samples to test whether a product will work for my skin. But not for Ordinary. All the products by ordinary and simple, clean and deliver on their promise. Highly highly recommend.