We’ve recycled a brand with history into a recycling brand. The Big Favorite was originally established by our founder’s great grandfather in the 1930s as a brand selling reliable cotton workwear for hard-working Americans. We’ve taken the brand’s high quality and reliable roots and repurposed them for a 2020 kind of daily grind. Our goal is to set a new, zero-waste standard for American basics, beginning with the perfect first layers like undershirts and underwear. The past provides our foundation, but the future is our favorite.