The Big Favorite makes sustainable, plastic-free, unisex, and ethically made Pima Cotton underwear and undershirts.

We’ve recycled a brand with history into a recycling brand. The Big Favorite was originally established by our founder’s great grandfather in the 1930s as a brand selling reliable cotton workwear for hard-working Americans. We’ve taken the brand’s high quality and reliable roots and repurposed them for a 2020 kind of daily grind. Our goal is to set a new, zero-waste standard for American basics, beginning with the perfect first layers like undershirts and underwear. The past provides our foundation, but the future is our favorite.

Eleanor Turner

The Big Favorite

THE ORGANIC TURTLENECK

THE RELAXED CREW

THE UNDYED RIBBED TANK

THE RIBBED TANK

THE 90S TANK

Men’s Clothing

Women’s Clothing

Basics

Underwear

Clothing

The Big Favorite is an incredible brand. The quality, fit, and feel of the fabrics are unparalleled and the brand's sustainable mission / ethos are amazing. Eleanor, the founder, revived the brand after it was founded by her great-grandfather and there's an in the jeans / genes joke in there somewhere because she certainly has built a great collection of basics. I'll be a customer for life. 

About The Big Favorite