TBH makes a vegan hazelnut cocoa spread primarily from hazelnuts, using no palm oil and significantly less sugar. 

Founded by celebrity Noah Schnapp, TBH is an honest hazelnut cocoa spread that is better for you and better for the planet. In comparison to traditional hazelnut spreads, we use enough hazelnuts to make it the main ingredient (wild, we know), cut the sugar in half (who needs the crash), quit using palm oil (we happen to like our planet), and mixed it all up for optimum snackability. Let's spread the good stuff. 

‘Stranger Things’ Actor Noah Schnapp Takes On Nutella With New Snacking Company TBH

Noah Schnapp

Fun unboxing 📦

High quality

Cool look & feel

Worth the money 💸

Tasty 😋

Pantry

Food

The texture is not as smooth as Nutella, but I'm guessing this has to do with its better-for-you ingredients. This also means you don't have that weird oily film you get with Nutella.

I bought TBH at Showfields in Miami after hearing it was available there. I grew up on Nutella so was a bit skeptical if this space really needed innovation. With that said, it blew my expectations out of the water. The flavor is really good without being overwhelming and you can definitely taste that it's healthier than the alternatives. I think at $12 it's also priced pretty fairly compared to other better-for-you brands on the market.

The protective seals kind of stuck to the rim and didn't seem that strong so just a production issue on that. Also the labels weren't exactly aligned on the jars when it arrived. 

The unboxing for TBH was great, it came with two jars. Texture-wise it's more grainy and tastes much more like hazelnut than Nutella which literally drips oil. It spread well on bread and I enjoyed it! I probably wouldn't order it again but if i saw it in a store I might grab it. 

TBH tastes like if Nutella went to grad school (in a good way). Much more hazelnut flavor than I was expecting and not quite as sickly sweet as Nutella, but that's part of why it feels more grown up. A bit more Ferrero Rocher taste where you can really taste the nuttiness coming through. I didn't experience any grain which other reviews seem to mention -- it spread soooo smooth and I found great success with it as a toast topping. TBH + blueberries + toast = chef's kiss.

I don't really buy Nutella to begin with so TBH is at a slight disadvantage with me there, but in the future if I'm hankering for a hazelnut spread I think I'll be turning to TBH first.

Can't wait to see future offerings from this brand. Will continue to order.

Delicious, more conscious version of the other hazelnut competitor. Really enjoyed the packaging and unboxing, served this with friends and family on a dessert platter. 

Smooth texture, aroma of hazelnuts, delicious on crackers, bread or on a knife!  

As a huge Nutella enthusiast, I was a bit skeptical about a product that positioned itself as healthier than other traditional chocolate-hazelnut spreads. The texture was initially off-putting, surprisingly, but I ended up liking it much better. The hazelnut flavor also really comes through, and I think it's an excellent vegan or "better for you" alternative. Would definitely buy again and recommend to others! 

The price is a little high, I hope to see them in stores soon!

The best Nutella alternative I have had! So delicious. We had friends over for a waffle brunch and this was the star of the show!

Try to make the spread smoother if possible!

I am a huge fan of Nutella and won’t miss any chance to have it in desserts. So I am always interested in any new brands that try to make a hazelnut and cocoa spread. Other brands I’ve had in the past haven’t been anywhere near as tasty as Nutella, which was a shame. But tbh actually lived up to the hype! It’s less sweet yet has more of a hazelnut taste rather than just sugar. My only little nitpick is that it’s a bit grainier than I would have liked. 

A healthy Nutella alternative with added goodness. This is dangerous because I can’t just have one spoonful. I pair it with bananas for a healthy-sh treat 

Love it. Never buying Nutella again.

Okay, I admit, I never really bought Nutella in the first place. BUT! I couldn't ever seem to get over just how sickeningly sweet Nutella was, so TBH came into my life at a great time. It's good on a standard slice of toast, crepes, or by the "guilty" spoonful. Though, those spoonfuls are a little less guilty now. :-)