Superegg

Superegg makes skincare products that are plant-based, cruelty-free, and using ingredients from traditional Asian culture.

Ships to
U.S.
Launched
December 2020
Headquarters
New York, USA
Founder
Erica Choi
Founder attributes
Female-founded, Asian-founded
Social links
About Superegg
We're founded on meaningful, honest values, weaving in three essential themes: eggs, beauty, and balance. The idea stems from extracting the different egg components — the egg white, yolk, and eggshell membrane — containing unique, essential vitamins, minerals, and antioxidants beneficial for replenishing elasticity and deep hydration. Engineered through innovative technology, we have formulated to match an egg’s nutritional values for the skin through uncompromising high-quality vegan ingredients. Our plant-based collection is designed for immediate and profound, lasting rejuvenation of the skin. Eggs are widely known for their nutritional values in Asian culture and were often used as part of self and familial beauty rituals. Erica has grown up observing her grandmother and mother apply different parts of the eggs onto their faces to care for their skin. Skin and skincare have been something very personal to Erica since early childhood that has brought much comfort to her daily life. Superegg formulations contain the perfect balance of science-backed, clinically proven ingredients with plant extracts used in historical Asian culture for centuries, and Erica desires to bring the same kind of joy, love, and confidence to their customers.
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